by Sage Lewis

The BBC reports a complete internet overhaul with relaxed rules for the previously restricted .com’s, .net’s, .org’s, etc. Google’s Inside AdWords blog announces an Ad Planner to assist you with every aspect of your media campaigns, and Yahoo! kills a free keyword research tool offered through Overture. Sage also reports on increased local and global online advertising, with funds reaching $13.1 billion spent locally and estimated to exceed $106 billion globally by 2011.

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BBC Busts Out Top Level Domain Name News

by Sage Lewis

Sage gives credit to Skitzzo of SEO Refugee, who writes “An Open Letter to SEO Bloggers: Back up Your Statements!” In the letter, Skitzzo expresses his frustration with SEO bloggers for stating theories and opinions as facts without any supporting evidence. Sage supports the call to legitimize SEO and create some sort of standards for the industry. The letter ends with the following statement: “If our industry ever wants to fully shed the reputation of snake oil salesmen, I believe we’re going to have to start putting some serious data, testing, and documented experience behind what we claim as fact.”

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SEO Gone Schizo? Skitzzo Shouts Out

by Jennifer Laycock

A round up of what Jennifer thought was worth sharing today. From the latest numbers on how much businesses spend on search marketing each year to the need to dig deep in analytics to simple reminders of why social media matters, Jen offers up half a dozen articles worth your time.

• CNet’s Jim Kerstetter reports that online ad spending will continue to boom, despite the overwhelming buzz of an economy headed south. In fact, online advertising is expected to have increased nearly twenty percent this year to nearly $24 billion. According to Jupiter Research, online ad budgets continue to grow as well, sucking dollars from more traditional offline capmaigns. It will come as no surprise to those in the industry that Search marketing continues to capture the largest portion of those dollars.
• On the heels of my own article about tapping in to some of the great features of LinkedIn, I’ve spotted a great tutorial on the service from the folks over at Common Craft.

  (Hat tip to Communication Overtones for spotting this.)

• Are your analytics suffering from a case of Velleity? (Do you even know what Velleity means?) Matt Bailey whips out his word of the day toilet paper and offers up a great blog post reminding us that wanting dating isn’t enough. You have to learn how to look for it and how to use it. Great post for those still trying to justify investing in good analytics.
• Jake Matthews over at 10e20 offers a nice recap of why Social Media is such an important arena for companies that do business online. It’s not just about getting a ton of traffic from StumbleUpon or amassing a list of followers who hang on your every trip to the gym via Twitter. Jake points out eight key benefits social media can bring to your business. Every last one is well worth the cost of admission.
• Adobe is claiming Flash files will now be “search friendly” because they’ve developed new technology to “read” the content within Flash files and have released it to the engines. Interesting, but don’t get ahead of yourselves. The engines would still have to test and then decide to adopt this into their indexes. Who knows if or when that will happen.
• Barry shares some mocked up screen shots of how Yahoo might start integrating Google AdWords ads into the mix once their partnership is firmed up later this summer.

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Puppy’s Picks for 07/01/08

Jefferson Graham didn’t just write an article of free SEO tips — he also brought his video camera along. The result is a five minute video interview with more easy, free search engine optimization tips. Again, this is targeted at beginner SEO and small business SEO instead of advanced marketers. You can watch the video below:

Fun trivia: This video was taped in the lobby of building 43 on the Googleplex campus. Also, I made sure to wear my “We ♥ webmasters” shirt from our webmaster portal team up in Kirkland.

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Free search engine optimization tips for beginners

Jerry Bader, Senior Partner at MRPwebmedia announced the introduction of Cache Closed an entertaining marketing resource for medium sized businesses fed-up with ineffective Web advertising schemes and the never-ending pursuit of search engine optimization rankings. See http://www.CacheClosed.com

Ontario, Canada–June 20, 2008 - MRPwebmedia, a Canadian Web marketing video and audio production firm with clients in the USA, Australia, England, and Canada announced the introduction of Cache Closed, a entertaining character who stars in a new series of videos designed to inform businesses on how to deliver their marketing messages in the most memorable manner using the full arsenal of webmedia techniques.

Jerry Bader, Senior Partner at the firm says: “Cache Closed is a digital construct, fabricated from the binary remains of lost and discarded knowledge found in the ditch beside the information highway. Cache, a combination of Max Headroom and Jim Cary’s Mask character, has absorbed theses random bits of wisdom to create a guru of marketing and branding who freely spouts his expertise and knowledge to all who will listen.”

Josh Bader, Director of Visual Design and Video Production, adds: “We already have over fifty articles on our mrpwebmedia.com website that explain how to use audio and video on the Web to deliver clients’ marketing messages in the most effective way, but we wanted to create something where the medium was the message. Cache is the perfect vehicle to explain to business owners and marketing executives feed-up with chasing search engine optimization nirvana of how to convert browsers into an audience, and an audience into customers.”

Simon Bader, Director of Audio and Sound Design continues: “Any business truly interested in maximizing their Web presence needs to understand the Web environment beyond chasing random search traffic and learn how to present material so a relevant audience remembers who you are, what you do, and why they should care. And that’s what the Cache Closed website and video series are designed to teach people: How to get noticed and be remembered.”

MRPwebmedia’s thought-provoking marketing articles have a great following and Cache is one more Web-video vehicle that extends the motivational dialog the firm has with its International clients and followers. It illustrates the cutting edge techniques and offbeat point-of-view of a Web-marketing firm that understands how to get a message across, and it showcases the full complement of services that MRPwebmedia offers.

Jerry Bader goes on to say: “People ask us, ‘What do you do?’ You could say we inform, enlighten, innovate, and create; you could also say we deliver our clients’ marketing messages in memorable ways using video, audio, webmedia campaigns and websites; all created in-house from concept to implementation, from graphic and motion design to Web-design, from script writing to post-production, from music composition to signature sound design. What do we do? We motivate action by speaking to our clients’ audience’s real needs. We tell our clients’ stories so their brand and their message embeds in the minds of their clients. In short, we are corporate storytellers, and the Cache Closed videos and associated articles show how it’s done, and why.”

Jerry Bader, Senior Partner, MRPwebmedia
Tel: (905) 764-1246
info@mrpwebmedia.com

http://www.mrpwebmedia.com/ads
http://www.cacheclosed.com
http://www.sonicpersonality.com
http://www.136words.com

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MRPwebmedia Introduces Web Wise-Guy Cache Closed