The NY Post is reporting that despite public statements from Microsoft CEO Steve Ballmer and CFO Chris Liddell that the offer on the table is final and that Microsoft might “walk away” from Yahoo, there may in fact be a new and improved offer to Jerry Yang and his fellow Yahoo board members through “back channels.”
Stay Tuned: Will Microsoft Sweeten The Deal?
The Get Elastic Blog noticed Google testing displaying the AdWords URLs above the ad description. Typically, the AdWords URLs are displayed below the ad description. Here is a compare and contrast picture:
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Google AdWords Tests Display URL Above Ad Description
Click Forensics released their statistics on the click fraud rate for the first quarter of 2008, showing a click fraud rate of 16.3 percent. That number is down from the previous quarter, which was 16.6 percent. Compared to a year ago, when the click fraud rate was 14.8 percent, we are up.
Click fraud on the content network was at 27.8 percent, down from the 28.3 percent rate a quarter earlier but up from a year before at 21.9 percent.
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Click Fraud Rate Declines Slightly, Says Click Forensics
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
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Search in Pictures: Yahoo’s Real Monkey, Yahoo Kids Day & More Yahoo
Believe it or not, July is just around the corner. And so is SMX Local & Mobile, the event that prepares internet marketers for the emerging opportunities of local and mobile search.
Register today at the pre-agenda rate of just $995. That’s $400 off the rate procrastinators will get by registering at the show, which will be held in San Francisco July 24-25. Keep reading to learn more…
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SMX Local & Mobile In SF; Best Rate If You Act Now