SES Toronto 2008 was a big hit this year. With a 3-track structure catering to all levels of SEM expertise, there was something for everyone. The keynotes gave attendees a clear, broad view of the state of search, with Fredrick Marckini weaving in personal anecdotes and pop cultural references to point to the most important areas of the web for search marketers to watch; and Bryan Eisenberg taking a hard-nosed, dollars-first approach emphasizing the central importance of testing and measuring for success.

To catch up on Toronto’s search scene, read some of the expert bloggers’ roundups below, both pre- and post-show. From in-depth, graphically-assisted reporting to interactive live-blogging and everything in between, this industry press coverage is must-read:

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SES Toronto 2008 Coverage Round-Up

MySpace and Facebook may say they reign supreme in the social networking space. They may even have the numbers to back them up. But when it comes to business networking one site stands above the others LinkedIn. In this article I m going to show you how to overhaul a LinkedIn profile and get it working for you….

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Optimize Your LinkedIn Profile

You know you ve achieved a certain level of success with your website or at least caught someone s interest when you open up your email to find a link trading offer from someone on another site. But is link trading even a good idea or is it just a waste of time …

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Link Trading: Good Idea, or Waste of Time?

While the major search engines use an automated approach for indexing the web and delivering relevant content hundreds of upstarts look for ways to add human input into the equation. Omgili combines an automated approach with the human factor in a unique way. Keep reading to find out the merits of this young search engine….

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Omgili: a New Spin on a Web 2.0 Search Engine

In the first part of this article I talked about the ways in which Google s Universal Search and other search engines blended search changes the equation for SEO. I tried to get you thinking about what you re currently doing with your content and the changes you can make. In this part I ll cover that subject in more detail and talk about using social media to promote your site….

Attend WINDOWS EMBEDDED ACCELERATION WORKSHOPS Are you ready to learn how you can bring your next-generation embedded device to market faster?

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Making the Most of Your Content for Blended Search