NEW YORK, NY,
March 15, 2010–Public relations
(PR) professionals, journalists and marketers will find much valuable
information and many networking opportunities at Search Engine
Strategies
(SES) New York 2010 to be held at the New York Hilton, March 22- 26.
With
the transition to online PR, SES New York programming staff will be
featuring a
plethora of sessions designed to introduce attendees to the state of
public
relations in 2010 and beyond.
There’s a lot of confusion around the issue of social media and getting a return on one’s time and social investment, to the point that some people think social media for business is ineffective.
If you’ve been thinking that lately, think about how happy you’d be if social media helped you get into your target market’s path through Google.
According to a recent announcement by Google, social media may now be able to help you in ways you hadn’t ever dared to dream. The ROI, or return on investment, from your social media efforts can be measurable and meaningful in a new way.
If you’re already using social media, you’re likely aware of how it can help you get traffic to your site. For example, popular entries often get more exposure, and the links they often generate. Now, social media may be able to help you get more exposure through the networks of the people you interact with the most.
In October 2009, Google started an experiment called Google Social Search, which you could opt in to, in order to see information from what Google is calling your social circle, in your search results. On the day of the iPad launch, they quietly rolled out Google Social Search Results to anyone who is logged into a Google account when they search.
What could that mean to you?
Well, if you’ve been cultivating a social presence in Twitter, for example, and become connected to 1000 people, if they have Google accounts they and their connections, will be added to your social circle, from which Google will pull extra search listings to be integrated into the current set when a user is logged in.
Of course, when you start to think that even though Google has a dominant market share, even if a full 25% of them have a Google account and are logged in, you might think that doesn’t give you much of a boost.
That’s not necessarily true. You have to look at three factors: first, are you the only person in your niche that the person searching is connected to?
If you’ve been building your social network for quality from potential clients and customers rather than only quantity, where you just follow peers, auto-follow friends and existing friends so they’ll follow you back, the answer is, probably.
Second, personal suggestions are stronger than what any search engine says. Being found in search helps dramatically. But when it comes down to the tie-breaker, folks buy from folks they know.
Third, it’s not just the people you’re connected to, it’s the people THEY are connected to as well. If you look at the video below, it says towards the end that the people your friends are connected to are included in your extended social circle.
Well, that means you’re included in the friends of your friends as well. So not only will you get them in your search results, you’ll be in theirs.
That could end up being a lot of people.
Add in the recent changes to Google Reader, the move to Google Caffeine, the debut of Google Buzz in Gmail. Gmail alone has a reported 220 million accounts in use.
Of course, this can be blown out of proportion – social media is important, as is search, to traffic generation. But they are each one tool in a well rounded strategy. It’s folly to lean on any singular method to get traffic to a site to the exclusion of all others, because if your strategy fails or its effectiveness changes over time, you’re putting your entire business at risk.
So keep in mind as you strategize that you still have regular search engine optimization to contend with – your primary Google traffic focus ought to be the people who are not logged into Google, as they are the majority.
Remember also though that even they have live updates from social sites like Twitter, are now streamed into results. So, like it or not, ignoring social media or denying its influence is to do so at the peril of your own business. And hyper-targeted traffic to a smaller audience is still more money in your pocket at the end of the day. Keep it all in perspective is my only warning.
If you’re not already seeing a return on your investment in social media through better links, higher traffic, and viral spread of your messages, now is the time to fix whatever is wrong with your social media traffic strategy.
A sound social media strategy is already critical for you to gain or keep your edge over your competition. From local coffeeshops broadcasting specials to Mayors on Foursquare to becoming a favorite place in Google Maps, social commerce is the way of the day. Now it’s factoring into search strategy more than ever before. Search is now social.
Are you ready?
Google Social Search may only provide a modest boost in traffic today, but what about tomorrow? How could Google Buzz help you get more traffic to your site? Find out how much Google Social Search can impact your business today.
Post from: SiteProNews: Webmaster News & Resources
Your Business, Google and Social Media ROI
Credit:
Your Business, Google and Social Media ROI
There are multiple ways to get traffic to your website for very little cost that can make you money online.
If you just got a small proportion of those visitors to convert to leads or sales, that has cost you nothing but your time.
There are two hard facts of any internet business that you cannot escape.
To make money online, you need to generate traffic to your website and second, you need to convert that traffic into buyers.
You might try to do this directly by sending them to a sales page or you may do it indirectly by sending them to an opt-in page to capture their details or to your information site or blog.
First, you should focus on identifying your killer keywords – the ones that attract the right kind of people into you business.
With a good match between what people are searching for and what you are offering, the actual traffic you generate will be more highly targeted and predisposed to your offer and so more likely to convert into buyers.
If no one goes to your site, it hardly bares a chance of generating an income.
BUT, it doesn’t take thousands to generate website traffic to your site.
While there are ways to jumpstart your traffic flows, the holy grail is knowing how to generate low cost website traffic without having to run up a huge daily advertising bill.
Here I present to you my top 7 strategies to generate low cost website traffic that could help make money online for you.
1. Link exchanges
This is a well known and proven strategy. It’s rare these days to see a website without a link to another site.
Many business owners are willing to exchange links with one another so that they could produce more visibility for their sites.
The more you create back links to your website from other pages, the more the traffic you’ll see coming as you’ll start to rank higher.
If you’re exchanging links with other sites, it’s important that the link is relevant. This usually means it is in the same niche or a relate niche as your own site.
This strategy pleases humans as much as it keeps the search engines happy.
Exchanging links with authority sites or sites with high page ranks will also increase your traffic even more significantly, as it will boost your rankings in search engine listings.
This is known as SEO or Search Engine Optimisation.
2. Article Marketing
There are many electronic magazines (called ezines) and online newsletters around on the internet which provide free space for you to submit articles.
If you want to keep your costs low, you can write the articles yourself. But you can save time, by using the many freelance writers who are willing to create articles on your best converting keywords or keyword phrases. The fees are much smaller than you might think.
Write articles that complement your website, product, business or other offer. Write on topics that you have expertise on so you develop your knowledge researching around the subject and can come across as an authority.
Write articles that produce tips and guidance on the subject or your niche. Looking at existing content on your chosen niche will help you find gaps so less competition and your article will rank more highly for those keywords.
At the end of the article submission process, you can insert a “resource box”. It’s here that can say something about yourself or your business and provide your visitors with a link to your site if they want to find out more.
If they do go there, they are already impressed and predisposed to your offer, wouldn’t you say?
Once you have your article accepted in your primary article directory, you can also send variations to other article directories.
There is a lot of free article submission software available to automate the process and if you are doing a lot of article marketing, a great paid service I personally use is SubmitYourArticles.
3. Video marketing
Video marketing can send literally thousands Of visitors to your primary business. It really is the social medium of the moment. Just look at the popularity of YouTube! 5-10 minutes is all you need to get your point across.
You can either use a camcorder to video your own talking head or create a footage around your product or offer and add the audio later.
If you’re not yet confident on camera, you can also create a series of photos and powerpoint slides and record an audio commentary around that.
Don’t forget to add your website URL as a running title along the top.
Once you have a few videos made, you then need to drive traffic to them. The best way is to submit them to video sites. The most popular are youtube.com, metacafe.com and dailymotion.com.
To really maximise exposure and get the most traffic back to you website, you can use video submission tools. There’s a free video submission service, TubeMogul. An even better tool is a paid service I use is Traffic Geyser.
Once you’re registered on the main video sites, this submitter tool will automatically submit your video to a whole host of video sites for you, resulting in tonnes of free traffic to your website.
4. Forum marketing
This is completely free – it only requires an input of your time. Do some initial sculking around to identify the kinds of problems people have in this niche.
Once you feel you understand the community, you can start to feedback a comment, start a post, here and there, using your knowledge and expertise.
You can get free advertising when you go to forums that have the same subject or niche with your site.
With every post, you can add a link to your site. But remember first to give value, not just blatantly advertise your site.
As you build your reputation, you also build the reputation of your site that could be frequented and trusted by many people.
5. Twitter marketing
Twitter and blogging go hand in hand. They help you build your authority and social networks within your niche.
Twitter has totally transformed the way that people communicate online and since it’s free, it really should be an indispensable part of your overall marketing strategy and link to your blog.
Twitter is free to join and you can get set up with an account in a matter of just a few minutes.
Twitter has proven itself to be incredibly addictive and, for business owners, very valuable too.
Technology such as Twitter has the potential to give us more than just an opportunity to tell others what happened in our day. We can use it to reach more people in a meaningful way.
Imagine if you had cost-efficient and fast marketing tools that met existing customers where they are and that also helped you acquire new customers.
Imagine if you had the power to build a network of like-minded peers, a community of shared ideas and creativity.
6. Blog marketing
You blog should therefore be one of the main hubs for your business. It’s all about YOU Inc.
As your name gets passed around, you can widen your public awareness and build an opt-in list and RSS subscribe feed for people who regularly visit your site.
People buy from people they know, like and trust. A blog is like dating – you wouldn’t propose on the first date so why shove your sales pitch down a new visitors throat.
You can point your articles, videos, forum posts and social media activities all through your blog.
This may sound like hard work because of all the articles you may need to use to build a blog but on the contrary, this is not so. There are many many sources of ideas and inspiration for your blog, which come from your day to day activities and your own personal development.
7. Facebook marketing
Social networking has always been a main part of many internet marketers strategy. But most don’t use it effectively at all. They flood the likes of Facebook and Myspace with offers and promotions. This won’t work.
If you want to use social tools like Facebook to generate traffic to your website, you first have to identify the right groups and then invest something of yourself.
You need to be prepared to make a personal connection with other folks in the community. This kind of media thrives on authentic networking.
Posting up useful content on social networks will get you some awesome rankings on Google. The search engines seem to put a premium on sites like Facebook, Myspace, YouTube, Squidoo and Hubpages.
In all these free or low cost traffic generation methods, it’s all about giving value to your niche community.
Leads generated in this way will be far more valuable as leads back to you – interested, highly targeted, committed and profitable.
Jay Allyson Get Rich Lifestyle Pro Marketing Consultant http://www.JayAllyson.com
Post from: SiteProNews: Webmaster News & Resources
Seven Inexpensive Ways to Generate Traffic to Make Money Online
Read more from the original source:
Seven Inexpensive Ways to Generate Traffic to Make Money Online