by Mike Fleming
We’re taking a look at how the “average position” metric lies to you
(or more accurately, is misunderstood by you). In part one, we studied
the reasons behind this and why distributions in Google Webmaster Tools
is your sweet release for truly understanding your organic search position listings.
Let
me wrap this up by showing you how to examine distributions in your
AdWords account, as well. This is really important because, if you
believe campaign/ad group/keyword/ad performance equals “My
I’m going to assume you already maintain a Facebook account for your business; in fact, I know of some companies with Facebook accounts that never bothered building a separate website. I won’t go into the logic behind that. Right now, I’m just going to assume that your business is on Facebook, and you’re hoping to use the social network to help it grow. That means you need to learn how to make and keep friends on Facebook without annoying them. If your company includes a physical presence where customers show up, you can start making Facebook friends simply by mentioning that you have a Facebo…
Read the rest here:
Facebook Friends 101: for Businesses