Mobile | Search Engine Optimization

Workshop: Mobile Advertising & Mobile SEO

Posted by: admin Date: May 19, 2008

I have had several calls recently about our workshops. The one most requested is on Mobile SEO and Mobile Advertising. So I thought I might find out about anyone interested in attending a class on How to effectively implement a mobile advertising campaign?

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Local Search Predicted to Be Killer App for Mobile

Posted by: Date: May 09, 2008

According to a new Juniper Research report, 1.3 billion mobile users are expected to use local mobile search services by 2013. While the trends bode well for for the mobile search industry (agencies and marketers alike) the report goes on to caution that these numbers are based on good a user experience.

Mobile devices however appear to be catching up to user expectations with the iPhone getting 50 times the amount of searches than the other leading handsets! “Apple couldn’t believe the scale of the searches, neither could Yahoo. Clearly, going down the line a good proportion of those searches will not be for content, they will be for local searches, they will be location-based searches. That will increase searches as a whole,” said Windsor Holden, principal analyst with Juniper. In fact, Google, Yahoo! and AOL recently all announced plans tied to mobile applications and development.

The Juniper report goes on to say:

Local search is expected to account for 43% of cumulative mobile search advertising revenues between 2008 and 2013, reaching total revenues of $4.8 billion by 2013.
User response rates to advertising which supports mobile local search are expected to be significantly higher than for advertising on general mobile web search.
Western Europe currently accounts for the greatest volume of mobile search enquiries, but that will soon change as they will be overtaken by the Far East and China region.
The so called “advertising overload” might act as a disincentive to consumers and might ultimately limit adoption. Other factor to worry about is the continuing public concern over search engine usage of personal data.

Another interesting fact is that research firm Strategy Analytics predicts 290 million mobile handsets will be sold this quarter, an increase of 12 percent compared to Q2 2007 and forecasts total mobile search revenues to reach $4.8 billion by 2013.

Recognizing the trends, its no wonder advertisers are beginning to take notice and look towards taking advantage of mobile marketing opportunities. One such company is Keller Williams Realty, North Americas fourth largest franchise real estate company, where today they announced a campaign aimed at individuals who are looking for a home, to instantly receive details on the property they are interested in on their mobile phone.

It certainly appears as though local and mobile search has passed the tipping point and will become part of the strategic discussions with clients.

Tom Tsinas - Prior to joining SEP, I spent 10 years with Canadaâ€™s original search engine, the Yellow Pages Group. I worked in several key Departments including Marketing, Business Development, eProducts, Local and National Sales.

Originally posted here:
Local Search Predicted to Be Killer App for Mobile

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CTO Wapple Rich Holdsworth on the Mobile Frames bad for Mobile Browser issue

Posted by: admin Date: May 02, 2008

Yikes the phone has been ringing non-stop; lots of people have a frames for mobile browsers story to share. But most importantly Rich Holdsworth the CTO of Wapple got back to me immediately with regards to the frames issue and problems I am having with the frames on the site.

1. Good News: I am not going mad. I don’t have frames on my site and Wapple (according to Rich) would NEVER push frames on mobile.
2. Bad news: Go Daddy the company I purchased the mobi site from is to blame.
3. More Bad News:

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Mobile Web browsers don’t like frames - but what can we do about it?

Posted by: admin Date: May 02, 2008

I am all confused. I am very good at making mobile sites. At least, I thought I was. Today I get an email from Ronan Cremin from Find.mobi.

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SearchCap: The Day In Search, April 25, 2008

Posted by: Date: April 26, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web

From Search Engine Land:

Google AdWords Tests Display URL Above Ad Description
The Get Elastic Blog noticed Google testing displaying the AdWords URLs above the ad description. Typically, the AdWords URLs are displayed below the ad description. Here is a compare and contrast picture:…
Click Fraud Rate Declines Slightly, Says Click Forensics
Click Forensics released their statistics on the click fraud rate for the first quarter of 2008, showing a click fraud rate of 16.3 percent. That number is down from the previous quarter, which was 16.6 percent. Compared to a year ago, when the click fraud rate was 14.8 percent, we…
Search in Pictures: Yahoo’s Real Monkey, Yahoo Kids Day & More Yahoo
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….
SMX Local & Mobile In SF; Best Rate If You Act Now
Believe it or not, July is just around the corner. And so is SMX Local & Mobile, the event that prepares internet marketers for the emerging opportunities of local and mobile search. Register today at the pre-agenda rate of just $995. Thatâ€™s $400 off the rate procrastinators will get by…
YOS: Rewiring Yahoo From The Inside Out
Yahoo’s relatively new CTO Ari Balogh expanded upon Yahoo’s “open” initiatives in a keynote speech to the Web2.0 conference yesterday. There’s a very extensive discussion, including a video of the keynote, on the TechCrunch site (additional coverage in Search Engine Journal). The SearchMonkey beta is the first step in executing…
YouTube Adds Search Suggestions To International Sites
Google Operating System spotted that YouTube is now offering search suggestions on their international sites. For example, if you go to YouTube UK and starting typing in a search phrase into the search box, YouTube will begin to offering you suggested results, much like Google does at Google Suggest….
Microsoft Adds RSS To Live Search News
The Live Search Blog announced the much requested addition of RSS to Live Search News. A little over a week ago, Microsoft launched Live Search News and one of the biggest feature requests off the bat was an RSS option. 9 days later, Microsoft has added the RSS icon to…
US Court Learns SEO, Decides META Keywords Don’t Matter
Court Says Keyword Metatags Don’t Matter–Standard Process v. Banks by Eric Goldman uncovers a recent case between Standard Process, Inc. v. Banks that shows that the court has ruled that the META keywords tag is “immaterial.” Goldman said this is the first time the courts ruled based on knowledge of…
In The Trenches, April 25, 2008
In The Trenches is a weekly spotlight of tips, tricks and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Geo-Targeting On The Engines” and this week’s free tips and tools….