With very little fanfare, Google has launched a new keyword tool this month.
The tool helps AdWords advertisers identify new keyword opportunities that aren’t currently being used in their AdWords ad campaigns.
Based on the URL and initial keywords you enter, the Search-Based Keyword Tool generates keyword and landing page ideas that are relevant and specific to your website. I’ve only been playing around with it for a few days, but it’s already helped me pinpoint some keywords I’ve been overlooking in our PPC campaigns.
Two lists of keywords are generated when you enter your details. The first one is a list of keywords related to your page, meaning keywords that Google has extracted from your page copy. The second list relates to the specific search words and phrases that you entered in the search field.
For each list, the tool displays the following:
- The average amount of traffic a search term receives each month on Google.com (and other Google search properties, such as google.co.uk)
- The approximate amount of competition you face for ad placement on these queries
- A suggested bid amount for the keyword/s that may place your ad in the top three spots of the page
- The frequency with which an ad for your website appeared for a given query
- The frequency with which your ad appeared in the first page of search results for a given query
- The page on your website that best matched the keyword suggestion (if applicable)
The tool is better than prior versions of both the Yahoo Keyword Selector Tool and the Google AdWords Keyword Tool, for two major reasons:
1) The bid suggestions give you an instant ballpark cost of adding keywords to your campaign based on actual competitor bids and you can pick, choose and export the ones you like into an Excel spreadsheet from the main report area. This time-saving functionality has been sorely missing from other PPC keyword tools.
2) By displaying the pages on your site that best match the search queries, the tool helps you choose the best landing pages for your ads without tiresome allocation by hand.
Right now, the Search-Based Keyword Tool is only available to US and UK advertisers. Have you tried the tool yet? What’s your experience been like? I’d love to know so please add your comments.
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Google?s New PPC Keyword Tool
When you choose key words for search engine optimization of your web site, it’s a good idea to choose general keywords that will draw a lot of exposure. After all, you aren’t paying for each site visitor, so the more the better. For example, the keyword “internet marketing” gets about 22 million searches per month. This is a very general keyword, but the idea with free searches is to draw even a small portion of these prospects to your site. Since it’s free, the more the merrier.
Long Tail Key Words
However, when you are paying per click, your strategies should be different. General keywords draw lots of clicks (that you pay for) but usually result in low conversion rates as they draw people with a very wide variety of needs. A better strategy is to use “log tail key words” that less people will click on but those who do will be more interested in your products or service. For example, if you set up a pay per click campaign for the keyword “internet marketing”, you would show your ad to about 22 million web surfers a month. This would be very expensive if used in a pay per click campaign. How do you choose successful long tail keywords that will draw a crowd of better prospects without making you pay for thousands of tire kickers?
Number Of Impressions
Long tail keywords draw less impressions and may seem “puny” when you look down a list of words. We are often mesmerized by key words with millions of impressions per month. The truth is that a long tail keyword that is specialized to your service is far more profitable. Remember, keywords that get 3,000 impressions per month get 100 per day. If you get 4% of the people to visit your landing page, that means 4 visits per day. If you get 10 specialized keywords at 100 per day, you are getting 40 visits per day at a much lower cost.
Cost Of Clicks
Smart keywords mean much lower cost per click. For example, the keyword “internet marketing” gets about 1 million impressions per month. The be in the first three positions for this key word costs about $6.10 per click. However, the key word “internet marketing system” gets about 2,000 impressions per month costs only $2.40 per click to be in the top 3 positions. That’s about 66% off the cost of advertising AND if you sell an internet marketing system, you will get leads that are much more qualified and ready to buy that those who click in from the general keyword.
Higher Percentage Of Clicks Lowers Your Cost Per Click
Another benefit of really focused keywords is that Google actually rewards you for high click through rates by raising your position in their results without charging more. Conversely, they charge you more per click of your ad draws a low percentage of clicks per impression. For example with the general keyword “internet marketing”, you may get less than .5% of the impressions to click. With “internet marketing systems” assuming you sell such a system, you may get 2% to 4% click through rates. Google will adjust your position accordingly. High click through rates move you up and low click through rates move you down in the results position. A good indicator of your success is your click through percentage. The higher the better. We suggest you initially set your bids for about 5th position. After a few days, if your click through percentage is high, Google may have moved you up to the third or forth position at no extra cost. This gives you a huge advantage over your competitors.
Different Ads For Different Needs
Many of our clients do not have enough ad groups in their campaigns. For best results, you need to have separate ad groups for each need you address. In our current example, let’s assume you have an ad group for “Internet Marketing System” but you also want to use the keyword “systems that sell online”. You will find that a separate ad group works using those keywords in the headline work best. You can’t fit both keywords in one ad, so we suggest different ad groups that have ads with the keyword used by the prospect to find you is in the headline of the ad. This always results in much higher click through rates,
Different Landing Pages
With ad groups designed for specific key words, you can now build separate landing pages for different keywords. Landing pages with the same heading as the headline in the ad are much more successful. Ads with a headline the same as the keyword used to find you are far more effective as well. In our example with “internet marketing system”, an ad that starts with “Internet Marketing Systems” will draw much better than any other headline. A landing page with the title and headline “Internet Marketing Systems” will also be far more successful because people looking for “internet marketing systems” will feel they have finally found what they are looking for. Most visitors will not read your page if the headline does not address their interest.
Choose more specific three or four word keyword phrases and you will make money with pay per click advertising. If you stick to general words, you will get lots of impressions and lots more clicks but your clicks will cost more and sell less.
http://www.webstar.biz The article by Carl Davidson discusses how to choose keywords for pay per click campaigns. If your keywords are too broad, you will be paying for click that don’t sell. If your keywords are too narrow, you will have low impressions and sales. For a free analysis of your keywords, call us at 716-504-0314
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Choosing Successful Pay Per Click Keywords
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Choosing Successful Pay Per Click Keywords
Marketing your website to highly targeted customers can be accomplished most effectively by following this powerful search engine marketing strategy.
This search engine marketing strategy is working quite well for me…
First thing to do is find your keyword niche and base your search engine marketing strategy around this keyword phrase.
My search engine marketing strategy does NOT cost me a red cent!
First I went to wordtracker.com and used their free trial…
I then entered into the wordtracker tool my keyword “Internet Marketing” to get other related keywords along with each one’s KEI (keyword effectiveness index).
To maximize your search engine rankings look for keyword phrases with a KEI of 25 or higher. The higher the KEI, the more popular your keywords are, and the less competition they have. This means you have a great chance of getting to the top of page 1 on Google…
The Search Engine Marketing Strategy Holy Grail!
The keyword phrase I chose was the one at the top of wordtracker’s list with the highest KEI, in my case “online job search affiliate internet marketing program”.
Because Internet Marketing is highly competitive I like to use long tail keywords - or keyword phrases with 5 or more words.
I then wrote an article around the keyword phrase “online job search affiliate internet marketing program”. I put this keyword phrase in my article with just under 2% keyword density. This means my keyword phrase appears roughly 2 times for every 100 words in my article.
Anything higher than 2% keyword density might get flagged by Google as spam and kill your search engine rankings so try and keep it under 2%.
I then optimized my article by using the keyword phrase in the title, the first paragraph, the body, and at the end of the article. Don’t just stick the keyword phrase in your article to get it in, make sure your article makes grammatical sense otherwise it will appear “spammy”.
I posted my article on my blog and submitted it to the following 2 sites, for free:
=> squidoo.com
=> digg.com
My article titled “online job search affiliate internet marketing program” now occupies the top of page 1 on Google - and this all happened within a matter of minutes after posting it!
So in a nutshell all I did was write one article around the keyword phrase “online job search affiliate internet marketing program”, then posted it on Squidoo and Digg!
Then like magic in less than 30 minutes my article got listed on(and still is as of this writing)the first spot on page 1 of Google!
And this Killer Search Engine Marketing Strategy is totally FREE!
Want proof?
Type in the following phrase on Google: “online job search affiliate internet marketing program” (without the quotes), and you will see my article titled “online job search affiliate internet marketing program” in the no. 1 spot on Google…
A truly beautiful thing!
Now that you have a powerful Search Engine Marketing Strategy that won’t cost you a penny, all you gotta do is find some quality Affiliate Programs to promote.
John Lynch is an accomplished writer and has published hundreds of quality internet marketing articles. To find the top Affiliate Programs on the net, John recommends you visit => How2MakeMoneyOnline
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Search Engine Marketing Strategy - How To Get The No. 1 Spot On Google!
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Search Engine Marketing Strategy - How To Get The No. 1 Spot On Google!
The relationship between search engine ranking and article marketing is neither tenuous nor unknown: it is well understood, and used by many to attain high search engine listings for specific keywords. If you can write and also understand how search engines decide on their ranking positions, then you can use that knowledge to get very high search engine rankings.
Article marketing offers a number of ways of getting your web pages noticed by Google and the other search engines, and in these austere days when you have to make every dollar count, a high search engine ranking is essential for online business success, and article marketing can help you to achieve that.
That is not to infer that other means of promoting your website are not worth considering but it is a fact that an increasing number of articles are appearing in the Google listings for specific keywords. In fact, it is difficult at times to find a Google results page without at least one article listed on the page of an article directory. That in itself is sufficient incentive for anybody to use article marketing to improve their search engine ranking and so the traffic to their website.
So how do you do it? How do you get your article listed in page 1 of Google, as many of them are? One of the advantages of using article marketing as an SEO tool is that the article directories themselves do most of the search engine optimization for you, and all you need do is to get the keyword density and use of contextually related vocabulary right.
Although this is popularly known as LSI (latent semantic indexing) it isn’t really, because LSI is a concept as opposed to an SEO technique. What people really mean when using the term is that your text should contain vocabulary that relates to the keyword in a way that makes it clear to search engine algorithms just what the topic of your article is. If you get that right then Google will notice you: that is because Google regards the LSI algorithm of extreme importance in determining the relevance of your article to the keyword used by the Google user.
When writing articles, and using SEO to optimize them, never lose sight of the fact that the most important party here is the Google customer using the search engine to find information using the search term they have entered into the Google search box. Google will analyze every web page, including article directory pages, to find content that is most related to the keyword that Google customer is using. When your content is judged to have high relevance to the keyword used by the search engine customer, then that is when you get a high search engine ranking.
This is where a well written article, with well placed keywords (but not too many of them) will get your article listed on Page #1 for the keyword being used, and so as much traffic as possible. What many don’t appreciate is that every search is different, and that your web pages are on view to only one person at a time for each keyword. Although the monthly demand for that keyword might be 10,000, it is on view to only one person for each individual search, and you have to persuade the search engine (whether Google, Yahoo or any other
Peter Nisbet - For in-depth information on how to use article marketing to achieve a high search engine ranking position, check out Pete’s site on Article Czar and get a free gift for doing so. SEO is a skill, and article marketing is one way of achieving a high search engine listing.
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Search Engine Ranking and Article Marketing
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Search Engine Ranking and Article Marketing
by Stoney deGeyter
This is part 12 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.
Yesterday, as we begun the fourth and final stage of the keyword research process, we looked at several ways to analyze your website and segment keywords into groups based on user intent. Today we’ll wrap up the entire research process, and this series, by outlining the final act of keyword grouping. Often times even your segmented keyword lists can be quite extensive and it’ll be important to group these phrases even further in order to be properly optimized into the website. This ensures that each page optimized maintains a tight focus but still able to be optimized for a significant group of keywords.
Grouping phrases together for on-page targeting
The process of organizing your keywords is similar to the process of splitting a single core term into multiple cores, only its done in a much more fine-tuned scale. With core terms you were dealing with multiple themes, or different ways to search for the same product. In this phase we are working with only a single core term and deciding how to segment literally hundreds of phrases into manageable groups that are similar in nature.
In most cases the keyword at the top of your list will be the core term itself. Start with that. You’ll also usually find it’s singular/plural counterpart to go with it. Copy these keywords and paste them to another section of your keyword research spreadsheet. You’ll, keep copying phrases and pasting them into another part of your spreadsheet as you continue to organize into these groups.
I typically like to organize phrases in groups of no more than fifteen keywords per page, but sometimes less or more is perfectly OK. Other times you may have two or three small groups that can be grouped together, depending on their focus and the content of any given web page. The goal is to make sure you end up with lists of keywords that you’re comfortable with in regard to being able to optimize them together into any given web page.
Group qualifiers with similar meaning
As you look for phrases that can be grouped together, it’s its easy, initially, to start with phrases that are the have modifiers that are similar in meaning. And example of this may be “discount,” “cheap,” “inexpensive” or “on sale”.
Along the same lines, you want to avoid putting phrases together where the modifiers don’t work together or have opposing meanings. For example, you may don’t want to talk about your “elegant wedding rings” on the same page that you describe them as “cheap wedding rings.” Qualifiers that fit with elegant may be “exotic,” “designer” or “classy”. It’ll be up to you to determine how these keywords are best grouped for your site.
Group qualifiers that are related
Another way to group keywords is by looking for qualifiers that may have a different meaning but can be considered to be related to each other. Depending on how your pages and site are laid you may be able to group qualifiers such as “gold,” “white gold” and ‘”18 kt gold” together in one group or “antique” and “vintage” in another.
On a sports site you may get some mileage by combining “baseball,” “basketball,” and “football” together, or on a battery site “14 volt,” “18 volt,” and “24 volt may also be able to be combined on a page. In doing this you have to make sure the “fit” works with the structure of the site and that the related qualifiers are not distracting from the overall message, or diluting the focus of a given page.
Let the content guide keyword grouping
One of the most important elements in organizing phrases together is to make sure that you group phrases that can “correctly” be implemented together into the site. Don’t try to force keyword phrases together that simply are not a good fit on a single page. It’s important here that when constructing the page’s content that a natural flow in writing will be achieved. Grouping words together that don’t fit will only make your content awkward and cause you to lose your visitor’s attention.
Here are some guidelines for ensuring your keyword groups will be effective in implementation.
Fit
SEOs often like to create optimized pages with lots of text. After all, it’s pretty difficult to optimize for keywords when you have no text to use them in. Text becomes increasingly important with the more keywords you’re targeting on a single page, even if they are all part of the same core term. The inclination is to keep adding more text to get all your targeted keywords on the page. Unfortunately, left unchecked, this can create unwieldy pages loaded with optimized text but do little to serve the visitors needs.
Space: Look at each page and determine how much space is available for text before you start cluttering the page. Product category pages generally have room for no more than a paragraph or two of text, unless you do a bit of clever reworking of the page layout. The key is to decide if that reworking is going to add or subtract from the overall page as a whole. If space is limited and you really can’t get a whole lot of text on the pages, then cut out some keywords and target them elsewhere.
Message: Aside from the length of text, you also have to consider the message of the content itself. Don’t allow the message to get diluted simply to get more keywords on the page. The message by far is more important than the keywords. Ensure that all your keywords fit with the overall message of the page and enhance rather than detract from that message.
Distraction
When we think of keyword distraction we usually think of how keywords are used on the page. SEO’s are often willing to bend the rules of good grammar just to get another instance of a keyword in the text. But keywords themselves can just as easily be the distraction. How well your keywords will flow with the content on the page is largely determined by the keywords selected and grouped together. To prevent your keywords from being a distraction there are a couple things to look for:
Noticeable: Once your content is written using the keywords, read through to see how noticeable they are. If you can read and pick out the keywords then it’s likely that your visitor will too. This is a noticeable distraction that gets in the way of the visitors conversion process.
Flow: You also want to keep an eye on the flow of the content. This just isn’t about sentence structure but about how the information is put together. When trying to get multiple instances of keywords on the page a lot of SEOs resort to repetition. While repetition can be good in certain circumstances, in others its just an annoyance. Make sure paragraphs flow in a logical order. Don’t let your keywords dictate your content.
Adjust
Keyword research, selection and organization is not a set-it and forget it strategy. It’s fluid. Even once you get to this last stage you have to be willing to go back and adjust things from earlier stages as necessary. When it comes to implementing keywords into the page the same holds true. Certain keywords that you felt would work nicely together, may not in actual implementation. You must be willing to take these changes into account and adjust the plan as needed.
Delete if necessary: There are many times that we complete our keyword research and then comes time for implementation and we realize that certain keywords just are not going to work. This may be for any number of reasons, whether they slipped through earlier stages, or they just don’t work with the page’s content. Whatever the reason be willing to delete the keyword or move it to another keyword group. No sense holding onto somethign that just won’t work.
Be creative: Sometimes working keywords onto the page is just a matter of creativity. Don’t be afraid to find creative compelling ways to work in good keywords. Again, don’t force somethign that won’t work, but don’t give up so easily when a little creativity may give you a better result.
Don’t rush
We conclude this series on Keyword research with a simple message: Don’t rush.
The keyword research process is a strategic part of your optimization campaign’s success. This isn’t just somethign you can burn through so you can get to the actual optimization. Rushing leads to mistakes and mistakes in keyword research result in poor SEO performance.
Keyword research provides the foundation for a solid SEO strategy. When performed properly you’ll have a greater chance for achieving successful search engine rankings and your pages will be less cluttered and more highly focused. What’s more, you’ll have a site that does a far better job at targeting it’s audience and converting them into customers.
In SEO, every little bit counts and the more you can do to improve the performance of the site, the more successful you’ll be. And since SEO is all about good keyword targeting, it makes sense to get your keywords in order. The phases and steps outlined in this document will help you do that. Not only will you find just about every possible, relevant keyword for your industry, you’ll be able to implement an SEO strategy that is build for success from the ground up. And that will give you an edge over your most ardent competition. So take your time to do it right!
Missed one of the steps in this series? Click here to go back to the introduction and follow the links at the bottom.
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Comprehensive Guide to Keyword Research, Selection & Organization, Part XII