You can t write the same way for the web as you would for a print publication. Site visitors focus differently on the web they skim rather than read. You can t change their behavior so if you want to get your point across you need to change the way you write….

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Short is Sweet for Web Copy Writing

Your domain name should be the most memorable part of your business. Many web site owners struggle with this important decision or lament that all the good ones are taken. I can t tell you how to create the next Amazon or Google but I can offer a few pointers on creating a domain name….

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Choosing the Domain Name of Your Dreams

Not long ago I found several complete articles I wrote online on someone else s web site. We didn t grant permission to republish those articles. If you ve experienced the same problem with your original work you ll want to keep reading. Content theft is no minor issue….

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Thwarting Content Theft

Written by Kelly Mooney and Nita Rollins em The Open Brand When Push Comes to Pull in a Web-Made World em takes a look at the evolution of Web 2. and its effect on marketing. It is a wake-up call to companies trying to manage their brands the old-fashioned way. Its message change your attitude to meet the new reality or get left behind….

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Book Review: The Open Brand

I wanted to call this article Seven Habits of Highly Successful Linkbait but I didn t put in the survey work involved. I have seen and read a lot of linkbait though to say nothing of the number of articles I ve read about creating linkbait. As near as I can tell linkbait that does well for the site owner that originates it often has seven specific qualities….

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Seven Important Qualities for Good Linkbait