by Mike Fleming
We’re taking a look at how the “average position” metric lies to you
(or more accurately, is misunderstood by you). In part one, we studied
the reasons behind this and why distributions in Google Webmaster Tools
is your sweet release for truly understanding your organic search position listings.
Let
me wrap this up by showing you how to examine distributions in your
AdWords account, as well. This is really important because, if you
believe campaign/ad group/keyword/ad performance equals “My
