5 Tips For Selling Your Online Courses

 

With so many other e-learning course providers, selling online courses can be quite challenging.

How do you convince your target audience that you are offering the best online course among all the others? Realistically speaking, it will not be easy.

But, with the right approach and techniques, you will be able to  get your online courses noticed by your online learners. Here are a few tips:

Understand Your Target Market

It’s always all about your target market. After all, they are the ones who will be buying from you.

So, know your target market well enough to present your online course in a way that will make them see how your offer will cater to their needs.

Identify who they are, what companies they work for, their online preferences, and what will motivate them to sign up for your online course.

Invest in Your Website

Your website is your most powerful tool – it can establish your credibility, make raving fans out of site visitors, widen your market reach, and, the most important of all, sell your online courses.

They say content is king, so provide quality content that will make your readers want to share your page and come back to your website again and again. Optimize your webpages to ensure that you are visible on search engine result pages. Provide blogs that will show your readers that you are relevant to them.

And make it easy for them to sign up for your e-learning course by having a simple and straightforward online form that allows convenient and secure payment through various channels.

Focus on Your Unique Selling Point

Research on what the other training organizations who are targeting the same customers are offering and determine what is unique in the online courses that you are selling.

Focus on your unique selling point or USP and make sure that your target clients know that you are the only one among your competitors offering this.

Show them how this USP will benefit them or cater to their specific needs.

Set the Right Pricing

Applying the most appropriate pricing strategy for an online training course is very important and needs to factor in a few things. First, the cost of creating the online course. The cost should at least be covered by the price to breakeven.

Of course, you’d want to earn profits from selling an e-learning platform, but what is the best amount? Another would be the pricing of your competitors. You wouldn’t want to price your course too low and trigger a price war.

On the other hand, pricing too high might drive your potential learners to choose your competition.

Meet the Needs of Your Target Market

Today’s clientele is getting more and more demanding. It is important that you are able to meet these growing demands if you want to keep getting more people to sign up for your e-learning platform. One way to keep them satisfied is through branching.

This enables learners to maintain control over the process and makes their learning experience personalized and more engaging. It is also recommended that you make your online course accessible on mobile gadgets as more and more people prefer using their smartphones and tablets.

Selling an online training course is definitely not easy, but following these practical tips can help increase your chances of getting your target market to notice you and choose your online course. Always remember – it is not just about developing great online courses, it’s also about getting your potential learners to sign up!

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Top SEO Plugins For Any WordPress Website

 

Search engines such as Yahoo, Bing, and Google are a major source of traffic for a lot of websites. That’s the reason most people ask for tips and plugins that can help them boost SEO of their WordPress websites.

If you are looking to increase your search engine rankings, you will need to use some of the best WordPress SEO plugins. Fortunately, there are a plethora of SEO plugins to help you get that higher search traffic that you are dying to achieve. In this guide, we shall share with you some of the best SEO plugins that will improve SEO of your WordPress website.

1. WordPress SEO by Yoast

WordPress SEO by Yoast

Yoast SEO is the most popular and wholistic SEO plugin on WordPress. To date, it has more than 4.5 million downloads with an average rating of 4.7-star over five from 1,418 users. Developed by SEO specialist Joost de Valk, this plugin has features that ensure optimal success for your site when it comes to SEO. The plugin is used by some of the most famous online magazines and websites such as the next web, Mashable, and others.

WordPress SEO by Yoast plugin can assign keywords to a blog post so that the user can focus on using it in the entire content. It also has a snippet view where users can see how their post will look like in search results.

Another important feature of this plugin is the Page Analysis. Powered by Linkdex, this feature allows users to check whether all the keywords, meta description, images and post title or subheadings are in place. The list of features for Yoast SEO is extremely long, check out others here.

2. All In One SEO Pack

With more than a million active users, All in One SEO pack is one of the most advanced SEO plugin built for online business, eCommerce, bloggers, and magazines. This plugin has a rating of 4.5 out of 5. Developed by Michael Torbert, this plugin gives you all the features which you may need to build an SEO friendly website using WordPress platform.

While its features are similar with Yoast, this plugin prides itself as the only plugin that integrates with eCommerce websites. It is perfect for everyone with little knowledge of SEO or rarely cares to perform on page optimization. It can automatically generate meta tags and optimize titles for better search ranking.

The best thing about All in One SEO pack is that it lets you optimize your site for search engine without much tweaking. In other words, the default installation is good enough to serve. But as you interact more with the plugin, you can play with the settings as per your requirement.

3. Broken Link Checker

Broken Link Checker

A broken link is a horrible nightmare for bloggers or SEO enthusiasts. Having broken links will earn your site a bad reputation with Google. Eventually, that reputation will degrade your search engine rankings to the point that you may no longer be regarded an authority in your industry. Google is trying so hard to better web experience for everyone. So they will not direct users to websites with broken pages.

This is where tools, such as the Broken Link Checker come in. The name speaks for itself; this plugin allows you to check for any broken links and missing images. If there is any, it will alert you and give you the option to customize the link(s) either by deleting it completely or by placing the correct one.

Here is a summary of its features:

• Ability to detect links that don’t work
• Option to deter search engines from following broken links
• Monitors links in pages, comments, posts and even custom fields
• Option to change broken links

4. SEOPressor

This is among the most powerful WordPress SEO plugins ever built. SEOPressor covers every possible aspect of SEO and puts the same attention to all of it. It offers you a number of useful features which help you optimize your images, blog posts and your site for social media.

This plugin has a built-in keyword research tool that helps you to find long tail keywords. It also allows you to use its drag and drop function to place the keyword into your content with a click of a mouse. With this feature, you won’t have to spend so much time conducting keyword research on other tools or services.

After posting your content, this plugin goes ahead to analyze your post and give you a score based on the analysis. In the analysis, it checks your H1, H2, H3 tags. SEOPressor also comes with a reliable internal linking feature. This feature makes your work easier since each time you re-publish content the phrases you linked on the first content will be hyperlinked automatically.

Wrapping up

These are some of the top WordPress SEO plugins. Tell us which one is your favorite among the ones discussed here. If there is any plugin that you feel we should include in this guide, please let us know in the comments section.

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5 Great SEO Webinars to Attend in 2017

 

We know that 2017 will be important for us. SEO is always changing. Every year we reveal new platforms, new strategies and tactics to integrate into your projects. If you take care of your online success, you know that to stay up to date with consistent updates, it is better to turn to the experts and get all the information you need.

While you are still thinking about SEO in 2017, I’ve gathered a list of upcoming SEO webinars in 2017. You just need to register for the webinars that interest you most.

1. More than SEO: the intelligence and drive behind SE Ranking

SE Ranking invites you to attend the SEO webinar where you can learn about all advanced features of SEO tools and find out the intelligence available at your disposal via SE Ranking SEO power. A one-hour webinar will start on Wednesday, January 25, 2017 at 1 pm London time.

Description: SE Ranking webinar.png

Attend the SEO webinar to find out how to:

1. Spend less time on one project without losing SEO quality

  • get more data with one click: 100% accurate website ranking, search visibility & traffic;
  • spend less time on one project: group thousands of keywords within minutes with search volume checked on the fly;
  • Google penalties no more: keep complete control over backlinks with automated monitoring and checking;
  • don’t act blindfold in SEO with SEO/PPC competitor analysis tools. Check out our new base for Netherlands!

2. Create great relationship with your clients

  • be in the know of any changes implemented to your website by your team or clients with Page Changes Monitoring tool before they affect website rankings;
  • create professional SEO reports just a few minutes with automated reporting tool;
  • use SE Ranking as your own service with White label.

3. Get more than SEO: something you don’t expect but most definitely need

  • mobile search tracking you can’t find in other SEO tools;
  • social media posting to easily get more social traffic;
  • marketing plan – best practice SEO guide to get things done properly and in the most efficient manner.

2. Free SEO Search Engine Optimization Webinar For Your Website

This webinar helps you discover new SEO and online marketing strategies to increase your online visibility, get more traffic and gain more qualified leads to your website.

Participants will find advanced SEO principles about redirects, duplicate content, Google index, site structure issues, Google Webmaster Tools, Page Rank, flatness, and more. The webinar will take place on Tuesday, January 31, 2017 at 10 am Eastern Standard Time.

3. Data-Driven Marketing for All Email: B2B to B2C

The webinar shows the ways how to balance short-term and long-term engagement strategies and tactics, and key metrics that can allow marketers and webmasters guide this process.

It includes key points on how to create a company culture focused on data, plan for change vs. react to needs, drive technology adoption based on business needs, leverage retention data to optimize new customer acquisition and show measurement tools to define customer behavior.

You can visit the webinar on Thursday, February 2, 2017 at 2 am EST.
Description: B2C webinar.png

4. Fix Your Funnel: 15 Things to Remove From Your Site Immediately

This webinar will help you learn to manage your content management system, how to boost your funnel traffic, define where you need to make immediate changes for better lead funnel.

You will find out what you need to add or delete from your website in order to increase organic traffic asap.

Anyone who is interested in content and website development can attend this online seminar on Thursday, February 2, 2017 at 12 pm ET time.

5. Uncover Your Audience’s Influencers

Cision is going to give the seminar on how media contact can influence your target audience to purchase products and services with quality content, how to leverage best practices for successful social media pitching and how to make social media research to your targeting and messaging tactics.

The one-hour webinar also helps your brand spend less time looking for right influencers. You can attend it on Thursday, January 26, 2017 at 2 pm ET.

Description: Cision webinar.png

Understanding SEO is an important lesson that every startup should take. Search engines always change, SEO experts and webmasters want to educate themselves in order to be ahead of the game. The above-mentioned webinars cover everything anyone in SEO should know to rise to eminence in the niche. Feel free to share the info about other interesting events in the comments!

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Personalizing online content often means creating stories that make people feel connected to a business or product. However, while it may be easy to make up stories that help people feel connected, creating an audience might be a bit more difficult.

Creating online content is like standing on a stage at a talent show. The different audience members like different kinds of acts. Some prefer music while others want to watch magic. The internet is similar to this since you are trying to draw in a multitude of diverse interests.

Finding ways to grab people’s attention can seem difficult and frustrating. However, with the right approach, any business can create a new audience, the key is to create a musical magic act.

Make your website mobile friendly

Most people read website on their phones or tablets while they’re on the move. Making a website mobile friendly is one of the easiest ways to create an audience for your product or service. In addition, Google made mobile-friendliness a ranking signal in April 2015.

  • Find a conversion platform
  • Use mobile plugins
  • Use a web design that is responsive to mobile

Use the right hashtags

Customers looking for products are going to be searching under hashtags. Think about the diversity of your customer base. FM Digital Group suggests marketing to multiple demographics can expand customer base by thinking of different categories of hashtags that can help.

For examples, just because you are a nail salon doesn’t mean that your manicures are just manicures. When tagging the designs on Instagram, go beyond the traditional nail art tags and decide how to market the actual designs. Think about the cross postings that hashtags can give across multiple social media sites.

Choose the right social media channel

Different social media networks offer different audiences and opportunities.

  • Facebook has the broadest range
  • Twitter works best for moving information quickly
  • Pinterest’s users are primarily women and works best for DIY projects, fashion, exercise, beauty, photography, and food
  • Instagram which is entirely pictures and video works best for food, art, travel, fashion and other products that are visually appealing
  • Tumblr is mostly young people with half its visitor base under 25, but if your product is a niche product, this where the audience lives

Find your influencer

Influencers vary by business, but each can become your brand ambassador. In your industry, think about the voices. Building a relationship with one of them might be the best way to build an audience.  This strategy takes time. To make it work, you need to build a genuine relationship based on mutual respect and understanding. If it’s not real, neither the influencer nor the audience will stick around.

Read what others are talking about

Be involved in the conversations that others are having about your industry. Follow up on your competitors to be just as involved as they are. Competitors are just other people with the same audience as you. This means that the customers you want to engage may be engaged with them. By analyzing where your competitors find their audience, you can find your own.

Building an online audience sounds daunting. However, in the same way that the musician at the talent show is able to get the music fans to applaud a good show, so can you become capable of establishing a name for yourself.

Image source: Pixabay

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As a small business owner, or solopreneur, you’ve heard that content increases website traffic,and maybe you know that it also helps build brand trust and credibility.

And although you may be keen to try it for yourself, you’re looking for some kind of reassurance that after all your hard work, it’s a viable ROI.

In the case studies to follow, all three companies were young startups that decided to do things differently in order to get the edge over their competitors. Using content as their primary marketing strategy, they experienced tremendous results that enabled dramatic growth.

Have a read. Be the judge about whether content is a good ROI or not.

Case study 1: Turned problem into a solution with online course content

End result: $20K in 5 days
Company: Design Pickle
Industry: Marketing

Design Pickle, founded by Russ Perry in January 2015, offers a flat rate per month for an unlimited amount of graphic designs. Most large corporations have their own graphic designers, so this company’s clients are predominantly small businesses and solopreneurs.

Most small business owners don’t have a content design strategy in place, and therefore, the customer retention rate for graphic design services in particular is generally low. What Perry found, was that once clients received their designs, they would cancel their monthly subscription.

Design Pickle needed a way to grow and to educate its clients on marketing strategies.

Enter Pickle University online courses. The courses, hosted by Kajabi, an all-in-one marketing tools third party online course platform, allows Design Pickle to upsell and bundle services for discounted prices, and is used as a lead magnet to secure new, and empowered clients.

The launch of the first course brought in $20K within 5 days from pre-sale email marketing to people who were already on Design Pickle’s email lists. The key here, was that Perry identified a need; to educate clients on process and industry, and filled that need by providing online courses to help educate and grow the businesses of his clients.

By developing business and marketing courses, Perry is able not only to increase profit passively while still growing his graphics design business, but can also help his clients strengthen their businesses.


Image Credit: Design Pickle and Kajabi
Russ Perry (back, middle) is the founder of Design Pickle.

Original source of case study: Kajabi

Case study 2: From outbound to primarily inbound

End result: 6 X boost in website traffic and 4 X more customers
Company: Glofox
Industry: Software developer for health industry

Glofox is a startup founded by Conor O’ Loughlin and Anthony Kelly in 2014, and experienced rapid growth with its software developed for gyms and fitness studios. The problem was that the direct sales strategy they were using to acquire customers, was costing too much. Their approach required the use of too many complex systems which were not playing nicely together.

Description: Glofox-670x310.jpg
Image Credit: BusinessAndFinance
The founders of Glofox: Conor O’ Loughlin and Anthony Kelly.

O’Loughlin and Kelly decided that they needed to attract customers to their website instead, by creating an inbound marketing machine. Using HubSpot, they set up a blog, created landing pages for targeted traffic, optin forms and smart call to actions. They say that by using content, they “are positioning ourselves as industry experts and thought leaders in our field; we blog constantly, we have a weekly podcast and we produce ebooks and user guides.”

Similarly to the first case study, the founders of this company say that creating personas was a vital part of their inbound strategy.

Since the swap from outbound to inbound marketing, Glofox has experienced a 6 X boost in traffic, and has 4 X more customers.

Original source of case study: HubSpot

Case study 3: Infographic backlinks strategy for new blog

End result: Website traffic increase of 963% in 6 weeks
Company: ChewieSays (now HerePup)
Industry: Pets

Perrin Carrol, who started the ChewieSays blog, identified an opportunity in the pet niche, after noticing that there were not a lot of smaller pet sites providing good content, and that a handful of big pet sites were completely dominating the Internet.

Carrol needed a strategy to compete with the handful of some seriously big competitors in the niche. To go up against them would entail producing some brilliant content, and promoting it in order to get quality backlinks to his site.

What Carrol did (and this is key), was to identify what was proven to be important to his target audience, and create an infographic around it. Doing his due diligence, he came up with the topic of “ways that pets improve human health”.

Armed with the 22 points gathered from his research, he hired a freelancer to design a pretty basic infographic to use as “bait” for authority websites, in order to get quality backlinks to his site. The link to the ChewySays website, was placed into introductory content on the infographic, which is good for SEO.

Finding prospective blogs in the niche that might have been interested in publishing the infographic, he contacted 92 bloggers and got a positive response of 5.4%.

Once those bloggers confirmed their interest in the infographic, Carrol removed as many barriers as possible, to make sharing the content easy.

The end result was eight niche-related, white hat backlinks which provided a dramatic surge of traffic to his new blog.

Description: infographic-example.png
Image Credit: Backlinko
The infographic that sparked traffic to a new blog.

Original source of case study: Backlinko

Key points

Three startup companies achieved dramatic results, all from using content as their primary marketing tactic. In summary, here’s what they did and what happened:

  1. A graphics design startup launched online courses as a way to grow, and to educate clients. Proving the need for the online courses, was the $20K that was generated as a result.
  2. The cost to acquire clients was proving too expensive for a software developer company, and the founders decided to switch to a primarily inbound marketing strategy, seeing a 6 X boost in traffic and 4 X more customers.
  3. The founder of a brand new pet blog, needed a way to compete with major sites that were dominating the industry, and with a cleverly designed infographic, received eight quality backlinks, boosting the traffic by 963% within six weeks.

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