I’m going to assume you already maintain a Facebook account for your business; in fact, I know of some companies with Facebook accounts that never bothered building a separate website. I won’t go into the logic behind that. Right now, I’m just going to assume that your business is on Facebook, and you’re hoping to use the social network to help it grow. That means you need to learn how to make and keep friends on Facebook without annoying them. If your company includes a physical presence where customers show up, you can start making Facebook friends simply by mentioning that you have a Facebo…

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Facebook Friends 101: for Businesses

While there will no doubt be tremendous demand for Facebook stock today, as it begins trading at 11 AM Eastern time, there should be plenty of it available. As David Angosti reported for Search Engine Journal, the social network raised its target IPO price range to $34 to $38. The move prompted a number of Facebook’s major stakeholders to increase the number of shares they plan to offer – and in some cases, that number went way up. I am not a stock broker; I don’t even play one on the Internet. But I think even the people who crunch these kinds of numbers for a living would be amazed by the c…

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Facebook IPO By the Numbers

Sujan Patel wrote a fascinating article on this topic for Search Engine Journal. After explaining how Google figures out what searchers mean when they enter keywords, he discussed five steps you can take in your keyword research that will help you get found more often by your target audience. I’m unspeakably grateful that we’re passed the days when optimizing your keywords meant pick a single target keyword and cram it into your web content as many times as you can, as Patel characterizes the obsolete style. He correctly notes that That ship has sailed. Thanks in part to Google’s Penguin u…

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Using Semantics for Keyword Research

Activist Yahoo shareholder and hedge fund manager Daniel Loeb brought the truth about Thompson to light, discovering that the CEO did hold the financial degree he claimed on his resume, but not the computer science one. Normally, one would think that Thompson’s experience would make this a non-issue. As Greg Stirling pointed out, he had many years of experience as a successful tech executive in Silicon Valley…the paper was a technicality of sorts – not to minimize the ethics issue. Apparently it’s the ethics issue that Loeb couldn’t abide. He pushed hard, not letting the issue die; it bec…

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Yahoo CEO Scott Thompson Resigns

In its blog post on the subject, the Bing team describes this as the most significant update to Bing since we launched three years ago. They’ll be phasing it in over the next few weeks. So what can we expect? Danny Sullivan got a preview of the new features to try out. He noted that the new design featured three columns with Core Search, Snapshot and Sidebar panes. It comes across as a very functional design, and a surprisingly useful way to incorporate the social graph into search. For example, let’s take a look at the Social Sidebar. It presents as a vertical gray sidebar to the right of y…

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Bing Launches Social Sidebar