If you own or run a website and are not following these six tactics for properly linking your website together then you’re losing Google traffic as you read this. First some definitions. Internal linking is the links on your website that point to other pages within your same website. External linking is when you link to another website. Tactics are specific things to do to achieve desired results, or any mode of procedure for gaining advantage or success. (more…)
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Top Six Internal Linking Tactics To Get Top Google Rankings
Since links are the fabric of the web and they allow us to move from page to page and site to site, they also play a crucial role in deciphering the context of your site when analyzed from outside sources (particularly from search engines).
Call it osmosis, link transference or what you like, the fact remains that “what other sites say about you” meaning “how they link to you” (or how you build links) matters.What percentage of inbound anchor text (the text in the link itself) variety does Google
and other search engines deem as a significant percentage vs. your on page factors to assess the context of your site? Do they look at your content or your site reputation more when assessing where to rank your content? (more…)
While creating a website can either be a simple or complex procedure it is always advised that you start simple and add on from there. Once you have a basic design it is a lot easier to add in advanced functionality.Create a standard design that runs through the website, this is usually done by using base templates or include files. The search engines will read each file once per visit. What this does mean is that once the bot has cached the file it won’t need to reload it each time it views a page. More importantly this will also prevent these lines of code being replicated and taking up a good percentage of unique content on each page. Although it is now suggested that the major search engines can now recognise boilerplate content and filter it out for the most part.CSS while being valuable to human visitors as it quickly styles a page with quicker load speeds this advantage can also be carried over to the bots. It has long been speculated that the quicker a page loads the more likely the bot is to continue indexing your website. It would almost seem that a time limit is posed on each visit, the more pages the bot can index in that time frame, the better for the site. (more…)
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A Design for AI
Here in part two of “Linking Practices” we will cover the application of those links we discussed previously (check out part 1: “Links Defined”).
As with all marketing practices the best place to start is always with a plan. In this case we will need to establish what the purpose is of building these links. With links being a major factor when ranking a website many webmasters use links to try and gain higher rankings in search engine results. Sometimes links are valuable simply as they drive traffic to your website. As we all know traffic is very blood that powers your online business. Consider links the veins.
Reciprocal Links:
These links often offer very little aid when it comes to ranking highly in the search engines. While these links usually reside on a page that is no more than a long list of URL’s occasionally these can be of great benefit. A reciprocal link simply means a link exchanged. Usually you can request the anchor text and description you wish the link to display as well as the URL this points to. This makes sense as this is supposed to be a beneficial exchange for both parties.
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Linking Practices – Part 2 of 3: Links Applied