by Chris Warden

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Understanding the Browsing Habits of Mobile Users

When optimizing for local search, it’s important to remember
that you are essentially optimizing for mobile. Mobile users are on the go, and
they aren’t searching for the sake of searching. They’re looking to buy. When
you’re searching for a restaurant on your smartphone, you typically aren’t
doing it for the future. You’re hungry now, and ready to eat. This applies
across all mobile/local searches.

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