by Mike Fleming

Everybody wants the online sale. But are you relating to your customer in ways that make it easier for them to buy? You might be thinking, “How can it get any easier to buy from us? All they have to do is click add to cart, fill in some boxes and hit checkout!” Sure, it might be easy for them to physically buy from you, but how about psychologically? How easy is it for them to make the decision that you are specifically the right choice for them?

They can go to any one of your competitors and hit a few buttons to purchase, get a quote or make a contact. But, there’s a buying process that customers go through. For lots of industries, they research and feel out their options before making a choice. So, what’s going to make them eventually buy from you specifically? Here’s a suggestion…micro-conversions.


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