by Jayson DeMers

Google Analytics makes it possible to track SEO efforts, and has been used by businesses the world over to track ROI on internet marketing. The new Google Analytics platform has been a steep learning curve for some SEO professionals, especially those who were accustomed to the classic layout. However, the “new” analytics comes with more than just a confusing layout. It also has additional features that make it easier than ever to track ROI from internet marketing and SEO efforts.

New Layout and Features

The new Google Analytics layout has an orange bar with these main tabs running inside it: Home, Account Selection Drop-Down, Reporting, Customization, Admin, and Help. The drop-down shows the current account/site that is being displayed. The default report shown in the main screen is the Audience Overview, which gives overall visits, bounce rate, pageviews, etc. for the past 30 days.


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