Where to Discuss the Super Bowl — Twitter of Course

NFL fans took to Twitter Feb. 3 to tweet about all things Super Bowl.

According to SocialGuide approximately 26.1 million Super Bowl-related tweets were generated during the game by 5.28 million unique Twitter users.

The event nearly surpassed the tweet total for all three presidential debates combined —27.63 million, SocialGuide added.

Twitter, however, posted slightly different numbers — 24.1 million Tweets about the game and halftime show. Tweets about Super Bowl commercials are not included in the total.

“By the beginning of the second half, the volume of Tweets had already surpassed last year’s Tweet total,” reads Twitter’s blog.

According to the blog, the moments spawning the highest peaks of Twitter conversation (measured in Tweets per minute, or TPM) during the game were:

• The half-time show starring Beyonce: 5.5 million in total.

• Power outage: 231,500 TPM.

• 108-yard kickoff return for Ravens TD by Jones: 185,000 TPM.

• Clock expires; Ravens win: 183,000 TPM.

• Jones catches 56-yard pass for Ravens TD (end of 2nd quarter): 168,000 TPM.

• Gore TD for 49ers: 131,000 TPM.

Apple Top Mobile Phone Vendor in U.S.

Apple is the new leader in the cellphone sale battle.

The iPhone maker surpassed Samsung by nearly one million handsets to become the top mobile phone vendor in the U.S.

Apple shipped roughly 17.7 million phones in the U.S. in the fourth quarter to nab 34 percent of the market, according to Strategy Analytics. By comparison, in the fourth quarter of 2011, Apple shipped 12.8 million phones for a 25 percent share of the market.

Samsung, meanwhile, shipped 16.8 million mobile phones, garnering 32 percent of the U.S. market — an increase of five percent from the same quarter the previous year.

The iPhone 5 was the top seller followed by Samsung’s Galaxy S3, the iPhone 4S, the iPhone 4 and the Samsung Galaxy S2, according to NPD Group.

Forty-three percent of Apples iPhone sales came from the iPhone 5 in the fourth quarter.

Together, Apple and Samsung have captured nearly 70 percent of the market.

Bing to Offer Click-to-Call Option Via Skype

Bing will enter the click-to-call fray this year with a little help from Microsoft’s Windows mobile team, says Bing GM David Pann.

The ads will enable consumers to contact vendors via Skype, Pann told MediaPost.

Bing and Skype have teamed up to create call metering and phone-number generation features, the article said. Advertisers will also have the ability to provide 800 numbers within Bing ads.

Click-to-call is just one of a number of Bing product launches set for this year.

“We are probably releasing somewhere in the world one new capability weekly,” Pann said, adding the engineering team is “designing features and capabilities advertisers want.”

Bing’s product ad offerings will resemble Google product listing ads. Bing is planning to test its product listing ads on mobile devices “in specific vertical markets” which will mean, to some extent, different formats according to the type of device, Pann said.

Also, Bing Ads, Pann said, should be a quick option.

“Bing Ads wants to enable in 15 minutes what takes 45 minutes in Google AdWords, making it easier to participate in the marketplace,” the article said. “Today the platform allows marketers to upload campaigns from Google AdWords in a read-only format — but in time, a Bing Ads feature will synchronize changes such as description, word or price. If the campaign changes in Bing Ads, marketers will have the option to alter the campaign in Google AdWords.”

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