Yahoo CEO Marissa Mayer is making good on her promise to beef up the company’s mobile strategy to bring the floundering search engine into the future.

OnTheAir, a small startup specializing in broadcasting video chats and interviews to online audiences, announced Dec. 4 it is “joining forces with Yahoo.”

Founded by a five-person team of former Meebo, Google, Apple, and Cookiris employees in March of this year, OnTheAir was acquired for an unknown sum. But, given the company has publicly received less than $1 million in seed funding and Mayer’s assertion that Yahoo was looking to make small acquisitions, it is unlikely the purchase price was staggering.

Yahoo confirmed in an e-mail the five-person OnTheAir team — Abel Allison, Daniel Hopkins, Erik Goldman, Josh Schwarzapel, and Mike Kerzhner — would focus on Yahoo’s mobile offerings.

“When we started OnTheAir, we had dreams of building a company that made a difference in the daily lives of millions,” the OnTheAir website reads. “Our pursuit was challenging: We put in late nights together. We debated intensely. We worked like crazy to build a product we were proud to put our name on. While we haven’t yet attained our dream of building a widespread daily use product, we are just as committed to it. And this is why we’re so excited to be joining Yahoo,” the post continues.”

“When we first met with the team at Yahoo, it was clear that everybody there is committed to making mobile products the backbone for the world’s daily habits. All in all, it’s a fascinating time to be joining Yahoo. There’s a tremendous amount of energy in the company. There are big things to be done and great products to be built, and we’re thrilled to be a part of it.”

Yahoo senior vice-president of emerging products and technology Adam Cahan described the addition of the OnTheAir team as a boon to Yahoo.

“Hiring the most talented mobile product thinkers and engineers is a big priority for us moving forward,” Cahan said in a statement.

He said Yahoo “can’t wait to work with them to create the best possible mobile experience for our users.”

This acquisition is the second small, mobile-oriented deal since Mayer filled the top spot at Yahoo this spring. Yahoo in October purchased Stamped, a New York-based mobile startup that enables users to share information about favorite restaurants and music on their Smartphones.


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