That is Marissa Mayer’s Top 3 list.
“I think that for me, it’s God, family and Yahoo—in that order,” said the search engine’s new CEO according to Fortune.com.
Mayer speaking at a Fortune Most Powerful Women event, earlier in the week, said although the battle to bring Yahoo into the future may be a tough one, she is optimistic.
“We have a terrific set of assets on the web — all the things people want to do on their mobile phone,” said Mayer. “The interesting thing is when you look at what people want to do on their phone, it’s mail, weather, check stock quotes and news. That’s Yahoo’s business. This is a huge opportunity for us because we have the content and all the information people want on their phones.”
According to the Fortune article, Mayer said mobile is key to Yahoo’s future, and the company must make its content easy to use on Smartphones and tablets. Acquiring mobile companies for talented staff members will be part of Yahoo’s mobile equation, she said.
Mayer said Yahoo also must focus on business — an area, the Fortune article noted, that has been a struggle for the CEOs that came before.
“We really want to have a global suite of products that are truly excellent,” said Mayer,
But all work and no play isn’t Mayer’s style.
According to the article, Mayer is making Yahoo a fun place to work again after years of low staff morale. Free Smartphones and lunches have been instituted, for example.
“The company’s been through a turbulent period and a distracting period,” said Mayer. “I want Yahoo to be the absolute best place to work, to have a fantastic culture. We’re working really hard right now to remind people about all the opportunities that are there.”
Mayer, who took the reins at Yahoo five months ago, has not been idle. She has already made her presence known with a thorough redesign of Yahoo.com.
Until the redesign, which was officially unveiled last month, the search engine website had sported the same look for years.
Despite her warnings that change won’t happen over night, Mayer, of Google fame, seems to have won Wall Street’s confidence.
Yahoo shares rose again Nov. 26 to hit $19 — their highest level in two-and-a-half years.
It is thought investor confidence is due to Mayer’s turnaround strategy for the formerly stagnant company.
Tags: advertising, articles, business, ecommerce, facebook, google, home, infographics, marketing, related-posts, search-engines, security, seo, social, social-media, stay-in-touch, technology, web-design, writing, youtube
Leave a Reply