When Should I Build a New Website & Invest In SEO

Posted by: Date: November 18, 2009

by Jeff Howard

The Holidays are no further than one week away, and on the other side of everyone going bonkers is a new year. Chances are at this juncture new budgets will be set, taxes paid, and 2010 business goals established. If you’re on the fence about shifting marketing funds toward SEO, or whether or not to build a new website here are objective methods packed into two PDF guides that can assist in the decision making process.

Many factors come into play when deciding whether or not to build a new website for your local business, aside from the obvious such as who will build it and what it will look like, first its best to understand all the reasons for building a new website. Without those reasons it’s hard to make a clear decision as to whether the time investment, and monetary invest is worthwhile.

From a local perspective, now Google and search engines have become the number one resource to find local business information, more than the Yellow Pages. It’s also been shown that 1/3 website visitors who finds a business online will take action by calling or visiting the store (source). These trends make a strong case for building a new website and to engage with SEO in the upcoming year.

On the flip side investing resources in local search marketing, or creating a new website does require time whether doing the work yourself or with the help of others. These two guides will help pave a clear path if a new website and SEO can help build more business in 2010. Here are the topics covered in the guide:

What are the critical reasons for building a new website.
What are the important and emerging reasons for building a new website.
How to find out if people search for a business like yours on Google.
How to audit your current website’s search engine traffic performance.

Finding answers to these questions will help make the decision on a new website, and SEO a clear one. Download each guide by clicking on the links below.

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