Chicago, IL,
October 23, 2009 – Wanting to provide the latest thinking and trends in search
engine marketing (SEM), including search engine optimization (SEO) and pay per
click (PPC), to mainstream marketers, Search Engine Strategies
(SES) Chicago
has added sessions that will appeal to non-techie attendees.
SES Chicago, scheduled for December 7-11, 2009 at the Chicago Hilton, will
offer presentations and panels to the broader audience of traditional marketers,
including small business owners and their staffs.

“We’ve
found there is a lot of interest in the industry among marketers who don’t need
to get into the nuts and bolts of SEM, but who want to get a higher level view
of how these practices can benefit their marketing programs,” said Matt
McGowan, Vice President and Publisher for Incisive Media’s Interactive
Marketing Group, including Search Engine Strategies, Search Engine Watch and ClickZ.com.
“Especially relevant are the sessions
that include information on social media trends, including
one that brings together big brand and small business marketers who’ve
experienced groundbreaking Facebook success.”

SES Chicago
will feature three full days of conference sessions, including three keynote
presentations, solo presentations and panels. The last two days of the conference
will be devoted to SEM training. Discount registration for SES Chicago is
available through November 20. The agenda for the conference can be found at:

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