This is slick but it gets better. The second set of stats are for a piano instructor in a Minnesota city with a population under 100,000. Google is showing the top search queries that land on their Google local business profile page.

Notice that none of the top 10 search queries included a regional qualifier. This has to do with Google throwing in local results for non-local search queries based on your IP location as pointed out by Sage Lewis. In a business such as piano instruction, it looks like they’re showing at least partially relevant stat results.

There may be a couple flaws though. This next image shows clicks for more info, driving directions and clicks to your website. This particular instructor (my mother, actually) does not have a website… or even a computer.

In some industries, this might be better for branding than conversions. If you type in a general term such as “boats”, you may find boating dealers in the local 10-pack. These searchers may be looking for information rather than looking for a boating dealer. In these new stats, the impressions may be very high compared to the number of clicks (actions) as shown above.

You can also track who is visiting your Google Maps profile down to your zip code.

The Google YouTube video provides some great info on how local businesses can use this data to create opportunities. Another could be in the legal industry. Depending on the practice area, an attorney in Miami may find that many users in and around Fort Lauderdale are searching for driving directions. In this case, opening a branch office in Fort Lauderdale may be a good opportunity.

To sign up for Google Maps listings, feel free to visit the Google Local Business Center.

An attorney is just one example. Any others? I’d love to hear your input.