by Eric Brown

We are seeing more and more business entering the euphorically
messy space known as Social Media. The first order of business seems to
be to put up a facebook page and start a company blog. The problem here is
this; NO ONE IS PARTICIPATING IN A CONVERSATION. If there are no comments on you blog and nothing on your facebook wall except from posts from you, You have an ELECTRONIC BILLBOARD, Which is NOT Social Media.

A STROKE OF LUCK, THE AGENCY FIRED ME
I am not always the easiest cat in town to deal with, and have gotten fired as a client more than once. Not really so proud of that, but it is what it is. When it happened with the marketing studio that was doing our marketing and PR work I was taken aback. The timing was really bad, or at least it seemed as such. We were getting ready to launch a marketing campaign for the biggest deal I had ever attempted to develop. I had a lot of risk and exposure with the development. I have though, irrespective of the climate pressures never, ever been afraid to question things, which is the point here, and neither should you, even at the risk of being fired.

If you have an have an Electronic Billboard as a facebook page or blog, and you are doing it yourself, it isn’t a big deal and can be corrected quickly, at least you have started. If you have an Electric Billboard as a facebook page or blog and you are using a marketing studio or agency, Fire Them Quickly. They are spending your money irresponsibly.

Another quick check, Google your business name. If nothing comes back, you have another reason to fire your agency. Plug your business name into Searchme.com

Tags: analytics, brand-building, eric-brown, google, guide, keywords, local-search, marketing, puppy-picks, search, search-engine, search-engine-guide, seo, small-business, social-media, urbane, urbane-apartments, vertical-search, viral-marketing