by David Wallace

As a small business owner you may not always have the money to invest in the tools you
really need. That’s ok. You might actually be surprised to learn how just how many great low cost
and even free tools there are to help you improve your online marketing.

In this workshop, Matt McGee of
Small Business Search Marketing
walks attendees through a variety of tools that handle all sorts of marketing related tasks. He’ll also provides some insight into which tools are worth paying for and how you can start cheap and work your way toward investing in higher end options as you increase revenue.

In moving through the list below, Matt actually demonstrates how each tools work
as well as describing some of its benefits as well as downfalls. Rather then try
to capture everything he said, I have categorized and
listed the tools as he showed them. Matt does caution us when using these tools
to not let the tools replace common sense. In other words, don’t let the tools
become a replacement for the very best tool – your brain.

Webmaster Tools

Firefox Browser & Plug-ins

Keyword Research Tools

Backlink Tools

Link Building Tools

Reputation Management Tools

PPC Tools

Domain Tool

Blogging Tool

Spider Tools

Research Tool

All of the tools listed above are free, although some offer paid versions
that include extra features. Also some of the tools may require registration
and/or other types of actions before you can use them.

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Note: These are raw notes taken while live-blogging sessions at the Small Business Marketing Unleashed conference in Columbus, Ohio. Please excuse any spelling or grammar errors.

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Free and Low Cost Tools to Get the Job Done – SBM Unleashed

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