by Jackie Baker

Podcasting and Videocasting Workshop
with Sage Lewis

The first question asked by the audience to kick-off Sage’s session was “does the quality of the video matter?” “Great question. Let’s just start there,” Sage says. “If you ask a videographer … he’ll say heck yeah!” But in his experience and after polling his audience, Sage has found that audio quality is most important to his viewers, while having a high quality picture is secondary.

A video that’s a little less than perfect also makes businesses seem a little more human, a little more down to earth. The power of video is that it breaks that glass barrier between businesses and consumers, allowing them to connect on a personal level. One of Sage’s favorite case studies is the Twittering of Zappo’s CEO Tony. And the reason he’s so popular is because he’s being transparent and showing his personality — and people connect with that.

There is a craving for connection in society right now. The big companies have separated from the public, and Sage says that clients and consumers don’t want to see things fancy and glossed over. It makes people feel like there is a separation that can’t be bridged.

Perfect is the enemy of good enough. A

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