by Jackie Baker

When I ask for website submissions for this column, the very first thing I want to know is what is your goal for your website?

“My daughter says I need to have one”, or “everybody has one so I should too” definitely don’t count. I’m talking tangible, profitable goals. And these goals ultimately come down to just one question: what do you want people to do on your website? This is the most important question you need to ask yourself when building a new site or revamping an old one.

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