Testing is vital to the success of your website; it is a powerful strategy for increasing the effectiveness of your site pages.

Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.

I love split testing because it takes the guess work out of your marketing. I really love it when testing proves me wrong - it’s a great way to learn and it improves my results. If I were to just go with what I had thought would win, I would be constantly getting lower results than I can now get with my new page which has proven to pull better results. (more…)

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How To Consistently Improve Your Web Site Results

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