Recent research from Marketing Sherpa has pegged online shopping cart abandonment at almost 60 percent. That’s right - 60 percent!

Some advertisers will have their shopping cart right there on their landing pages. Others will link to it with a big BUY NOW button. Whatever method you use, the important thing is that you don’t contribute to the 60 percent fail statistic. Make sure your shopping cart process doesn’t sabotage the sales groundwork that your landing page has done for you.

Here are 17 tips to help you avoid shopping cart abandonment: (more…)

Excerpt from:
17 Tips to Prevent Shopping Cart Abandonment

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