The Web has gradually transformed itself from a haven for socially dysfunctional misanthropes and programming savants into a grand social and business networking environment. The popularity of MySpace, Facebook, Linkedin and all their various clones serves as evidence that people want to connect to other people. The fact that the Web is a cold, remote, isolated world oddly enhances, and actually encourages the building of relationships.

For those businesses that really don’t know how to effectively use the Web, or those that are interested in actually using their websites for more than a digital brochure, the answer is clear: your website’s most important marketing objective is to connect with a relevant audience and build a productive relationship.

Just Because It’s Trendy, Doesn’t Make It Productive (more…)

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