There in front of me sat the unusual “tip” jar, with a twist. I stood at the new coffee shop in town ordering the usual concoction to quench my caffeine craving when I noticed the sign on the jar. The sassy and delightful gal named Nadean went to fix my brew and there was, left to consider the tip offer. Instead of the usual jar for leaving tips that you see in nearly every coffee joint from Starbucks to the local hang outs, there sat this jar with an offer facing me. Instead of the of the everyday sign with “Tips” printed on it, this one said, “Tips Make You Sexy!”. I nearly laughed out loud.Of course I had no newly found delusions that my key to renewing my sexiness hinged on whether I threw a buck in the pot or not. Still, I liked it. It turned my head, made me notice it. It was also a quick lesson in great marketing that is so often forgotten. Sticking the unexpected in places where the expected is, well… expected. (more…)

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Turn A Phrase To Turn A Head

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