You know what Facebook and MySpace are. You’ve heard of people twittering. You read a couple of blogs now and then, and you must admit, you already know that your company’s firewall prevents you from watching YouTube videos at the office. What you don’t know is how these social sites might connect to your marketing plan.

Exploring social media - such as blogs, social networking sites, image hosting sites and social bookmarking sites - is becoming increasingly essential for businesses. Social media marketing (SMM) allows you to build your company’s reputation as an authority in your field while engaging your consumers in an open dialogue. Most importantly, it helps you drive up site traffic, meet conversion goals and bolster search engine marketing results via links and quality content - all while supporting your traditional marketing efforts. (more…)

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Navigating the Social Media Landscape

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