by Jackie Baker

When it comes to the front end of a website, there are two primary areas that can make or break your online success … your content and your navigation. You need to have engaging content that speaks to your visitors and addresses their needs and questions. You also need to ensure that it is logically organized, easy to browse, and easy to search. Good navigation functions to both allow visitors to easily find information and to drive visitors to your goal.

In Short, Navigation That Is Usable
There are many areas that SmallShipCruises.com could improve to be more successful online including adding more specific content on individual pictures, images, customer testimonials and reviews and ensuring that the website functions correctly in all browsers (it doesn’t work well in Firefox). None of this matters however, if visitors can’t find their way around the site or if the search engines can’t index all of your pages.

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Here is the original post:
Site Clinic: Navigation Usability Can Make Or Break Your Website

Tags: advertise, analytics, break-your, clinic, cruise, guide, jackie-baker, keywords, marketing, navigation, newsletters, search, search-engine, search-engine-guide, seo, small, small-business, social-media, viral-marketing, website