With SEO it’s all about the cache. Crawl frequency determines how changes impact your site. Without an updated cache, there are no significant changes or rankings to report to search engines.

Do you see why getting the attention of spiders is important? They are the gatekeepers between your content and the world. RSS is one method to toggle spidering, social bookmarking is another, but the fastest way to increase your cache rate for content is to (1) increase posting through using consistent time periods to introduce new posts or pages and (2) build inbound links to internal pages to create spike in network activity necessary to attract the spiders (otherwise known as a ping). Pings from your site are a digital invitation to search engines update changes. (more…)

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