Picture this … you’re ranking really well for an important keyword(s). It’s driving a lot of traffic and life is pretty good.

You decide it’s time to take better advantage of that traffic by giving your site a face lift.

The next thing you know, you’ve fallen out of the SERPS and you’re left shaking your head, not quite knowing what happened.

It’s an all too common scenario. To us Marketing People it was just a “face lift” a “re-skin”. We didn’t really make any major changes that should matter to the search engines.

No reason to let our SEO team know in advance that we’re making these changes. After all, it’s still the same site. or is it? Google doesn’t think so. (more…)

See more here:
Website Transition Planning Critical When Making Changes

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