A landing page is the first page the web user arrives at using a specific URL, or clicking a link in an email or at another site. They are popular because they are more effective at accomplishing their purpose than standard pages. However, there are certain characteristics that effective landing pages have in common – here are seven of those characteristics.

1. The landing page should have only one objective. The objective can be for the reader to buy a product, sign up for a newsletter or to click on an active link to go to another page. The action can be anything that you want. The key is there is only one thing you are asking the reader to do. There is no confusion for the reader – they either take the action or they don’t. (more…)

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7 Tips For An Effective Landing Page

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