As social media moves beyond early adapters to become more mainstream, Marketers are beginning to realize the tremendous opportunities in SMM.

Marketers need to start allocating budget over but to do so requires more reason than just intuitively “knowing” that it’s the right thing to do. Unfortunately marketers are currently ill equipped to sell social media internally to their stakeholders.

Part of our role as Social Media Marketers is to explain social media to our clients so that they can in turn “sell” it internally to their stakeholders. When I talk about social media with a client, I break it down into easily understandable pieces. In essence, a formula…. (more…)

Original post:
Sell Social Media So That Your Clients Can Buy It!

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