The importance of evaluating the effects of SEO over time using analytics is imperative for your optimization efforts.

For example, it is a well known fact that the modifier “How To” is a great hook. Both for the reader and for search engines. This was inspired by a post I wrote approximately 9 months ago entitled “How to Optimize New Web Pages”, shortly thereafter it hit the #1 spot and remained to this day.That’s great, if that were the case “all of the time”, but in reality, you have to go back and reassess each of your contributing keywords to ensure that they are properly nourished and don’t just drop out of sight. (more…)

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Planting Seeds for Future Harvest, Tilling Keywords from the Past

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