Here in part two of “Linking Practices” we will cover the application of those links we discussed previously (check out part 1: “Links Defined”).

As with all marketing practices the best place to start is always with a plan.  In this case we will need to establish what the purpose is of building these links.  With links being a major factor when ranking a website many webmasters use links to try and gain higher rankings in search engine results.  Sometimes links are valuable simply as they drive traffic to your website.  As we all know traffic is very blood that powers your online business.  Consider links the veins.

Reciprocal Links:
These links often offer very little aid when it comes to ranking highly in the search engines.  While these links usually reside on a page that is no more than a long list of URL’s occasionally these can be of great benefit.  A reciprocal link simply means a link exchanged.  Usually you can request the anchor text and description you wish the link to display as well as the URL this points to.  This makes sense as this is supposed to be a beneficial exchange for both parties.
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Linking Practices – Part 2 of 3: Links Applied

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