It is easy enough to figure out who occupies a dominant search position with a clear competitive advantage for a number of pivotal phrases in your industry. What may not be clear is how they got there or how they maintain that position.

It is important to know your enemy, and it is not always the competition.Those who blindly base their existing marketing campaigns on ghosts from the past are facing a harsh online reality (dwindling sales, a minuscule online presence & mounting tension and frustration).

The mere thought of your competitors dominating prime online real estate unchecked is enough to light a fire under companies still entrenched in traditional marketing channels (Television, Radio, Print).

The time has come for off-line giants and small businesses alike to embrace internet marketing and what intrinsic value it provides as an alternative, or at least hire an SEO company to represent their interests online. Success in one arena does not guarantee results in another.

Colossal corporations that thrived in the past using traditional marketing channels are now seeing many of those wells run dry. Faced with opportunity and the potential to hone their wares online, many are jumping into internet marketing with both feet.

Unfortunately, not all off-line efforts translate into online success stories, as appeasing the new breed of target consumers is not as easy as their predecessors. This can be a challenge for larger enterprise clients, who are more likely to spend more to brand, rather than create content that bridges a gap to engage their target audience. (more…)

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SEO: The Market and Competitive Advantage – Know Your Enemy!

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