by Sage Lewis
Microsoft’s Steve Ballmer has some pretty extreme views for the business world. I think he might be looking in the mirror too closely when he talks about the business world as a whole.
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Continuity programs are the “new” online business model that has recently escalated in popularity. No longer is it good enough to simply sell information products for a one-time sale or sell your services online. Instead, online business owners need to seriously think about changing their business model to include the concept of recurring revenue. This passive revenue model brings in regular recurring income on a weekly or monthly basis from the same customers. While there is still some work required to continue to market these programs, overall you will find it much more profitable to sell to one customer over and over again rather than having to go and find new customers repeatedly for a one-time information product sale.
Many companies have been offering continuity programs for years. Proactive does it with face cleanser. Leeza Gibbons does it with Sheer Cover makeup. Doubleday does it with books. Columbia House does it with DVDs. Each of these companies offers an option in which subscribers pay a set fee each month and receive something new in return (books, DVDs, etc.). I’ve belonged to all of these continuity programs at some point in my life, and chances are, you have, as well. How can you incorporate this recurring revenue model into your business?
Here are the 5 most effective online continuity program models to consider for your online business:
1. Retainer. Attorneys and accountants have done this for years — their clients go on a regular retainer and the client can contact the attorney/accountant whenever needed as defined by the parameters of the retainer. Consultants, coaches, and virtual assistants offer this option, as well, as a way of providing services over an extended period of time. While having this in place makes for less client turnover, this model is the most time-intensive model of all of these models, as the model requires trading time for dollars. Most retainers offer x number of hours of work or x projects to be completed in return for a set monetary amount.
2. Subscription Membership. In this model, you are providing new content regularly to your members via a membership web site. Members log in and access new articles, audio, checklists, ebooks, discussion forum posts, etc. This is a content-driven model, as you need to continue to provide new content for your returning members as well as to attract new members. The upside of this model is that many members retain their membership for a year or longer, especially if offered the option of a reduced annual membership fee.
3. Fixed-term membership. In this model, you are providing new content on a weekly basis to your members for a fixed period of time. While initially time-intensive to set up, this model runs fairly seamlessly once all of your program modules are written. As long as your topic isn’t one that needs continual updating, you can create this once and resell this again and again. However, unlike the other models, you keep your members only for a limited time (3 months, 6 months, 12 months) and then need to boost your marketing to continually replace members for this program.
4. Club or Inner Circle or VIP Program. This is a model that coaches, consultants, and speakers often use and may be marketed as a group coaching program. Typically the participant gets access to the program leader or an expert via a teleclass, and a printed teleclass transcript and CD are mailed to the participant each month. The program leader may also include open Q&A/coaching sessions, sporadic 1:1 coaching mini-sessions, and access to various resources and contacts to further help the participants. As long as members feel they are receiving value, they’ll generally remain a participant in this type of program.
5. Association. Becoming the founder or president of a national or international association offers the kind of leverage not found in any other model. Because associations connote expertise, being the leader of an association automatically makes you the expert in a particular area. Reporters and writers often look to leaders of associations to comment on trends in an industry, which will result in much media attention for your business. Membership benefits and membership packages are the key offerings here, whether that’s a monthly teleclass, access to specific downloadable content, networking opportunities, direct mail membership welcome packets, etc. This model is generally the least time-intensive, as 80% of your members will receive their membership package and not be heard from again until it’s dues renewal time.
Why continue to trade time for dollars? Take a look at these continuity program models and see which one(s) make sense for your online business. If you pick the right target market at the right time, one of these models may become your full-time business.
Online Business Coach Donna Gunter helps baby boomers create profitable online retirement businesses by demystifying the steps needed to successfully market a baby boomer business online. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.OnlineBizU.com
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5 Most Effective Online Continuity Program Models
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5 Most Effective Online Continuity Program Models
When Oprah announced on her show that she “LOVES” Amazon’s Kindle, millions of people rushed out to get one. First introduced in 2007, the “Kindle” is Amazon’s electronic replacement for books. It’s a portable, wireless device that allows you to download books, magazines, newspapers, even blogs instantly and take them with you anywhere.
Since the Kindle can hold over 1,500 books, that’s like carrying around an entire library in the palm of your hand.
The wireless connection is built in and provided at no charge by Amazon. There’s also a built in browser for viewing websites and reading emails.
Amazon’s Kindle Store has over 230,000 ebooks to download, plus U.S. and International newspapers, magazines, even blogs. Almost all of the ebooks sell for $9.99 or less. The latest model is a larger more improved Kindle DX which was made available this year. Boosting a bigger screen and longer battery life, it can even read to you out loud. Now that makes for a nice bedtime story. It also holds over 3,500 books and sells for about $489.00.
The Kindle can also display PDF’s which you can transfer from your computer with a USB cable. The older versions of the Kindle could read PDF’s and Word documents, but they had to be emailed to Amazon first to convert them to a format readable by the Kindle. This option is still available as well.
So what does all this mean to you? Well, if you’re a blog publisher you can now publish your blogs in the Kindle Store where users can subscribe to them for a monthly fee. This is a great way to make some money and increase your subscriber base all at the same time.
First you’ll need to go to http://kindlepublishing.amazon.com to set up an account and submit your blogs for approval. Once approved your Blog “goes live” in the Kindle Store within 12 to 48 hours.
The Kindle gives the user full text and images from the blogs they are subscribed to, which unlike an RSS feed only gives you the headlines.
When submitting your blog for approval here’s the information you’ll need:
- Blog Title
- Blog Tagline
- Description
- Image from top of your blog (banner or masthead)
- Screenshot of your blog (optional)
- Posting Frequency
It’s really pretty simple to get your blogs listed.
So how does the payment process work? Good question, nice to see you’re paying attention. You’ll be paid 30% of the monthly blog subscription price. Amazon sets the price, not you. It’s priced on what they think is a “fair value” for their customers. For example, my two blogs were set at $0.99 a month.
All blog subscriptions are free for the first 14 days. Then they’re billed at the monthly subscription price. Blogs are wirelessly updated throughout the day.
You’ll be paid by check or EFT, your choice. Electronic Funds Transfer has no charge, but if you opt for a paper check and live in the U.S. you’ll have an $8.00 fee attached. Payments are sent once your earnings reach $50.00.
If you publish a blog I’d strongly encourage you to get it listed in Amazon’s Kindle Store. It won’t cost you a thing but a few minutes of your time and makes for great free exposure..
By Merle- The pay-per-click Authority when it comes to paid search engine advertising. With helpful articles, how-to’s and tips that will help you make the most from your advertising investment. Download a FREE “How To” ebook by subscribing to our ezine at http://www.PayPerClickResearch.com
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The number one key to success when you’re undertaking an Article Marketing campaign is CONSISTENCY. So many times people start off with the best intentions and have high aspirations for their website’s success, but after a brief effort they lose focus and give up.
Article marketing is a great way to build links and increase traffic to a website, but in order to see the dramatic results you’re looking for you need to consistently submit articles for an extended period of time, ideally for the lifetime of your website.
If you submit a handful of articles for just a few months, you will not see much in the way of lasting results. But, if you submit a handful of articles every month for a year, you will see what a link building momentum can do for your site!
Just submit articles consistently–sounds easy enough, doesn’t it?
It is incredibly easy if you’ve taken the time to plan and organize ahead of time. A little planning goes a long way–just complete the following steps and you’ll keep yourself on track for the rest of the year.
1) Determine how many articles you will submit each month.
I recommend submitting somewhere between 1 and 8 articles a month–choose a quantity that you can realistically write month in and month out. If you set your sights too high and fall short, that can be discouraging, so you may wish to start out towards the lower end of the spectrum and work your way up to 8 over a few months.
I think that submitting more than 8 articles a month is overkill. When you start submitting more articles than this the benefits go down compared to the effort you’re exerting, so I advise people to submit articles each month for an extended period of time, and submit up to 8 each month–there is no need to go overboard and submit dozens and dozens of articles a month.
2) Create a writing schedule.
After you’ve decided how many articles you’ll submit each month, take out your calendar and decide when you’ll write the articles. Write in your calendar exactly which days you will be writing and what times. Being specific like this will help you to not procrastinate (something we’re all prone to do!). If you schedule your writing on your calendar you’re more likely to actually do the work.
Some people like to write one article at a time, while others prefer to work in batches of several in a day. It’s just whatever works for you. I have done both, and I think I prefer writing in batches–that way I can take just a few days out of the month and meet all of my article writing goals in a short span of time.
I also have a special “Editorial Calendar”–basically this is a dry erase calendar board where I can mark down the days I will be writing. As I write each article, I erase it from the board. It’s motivating to see the progress on the board–I keep this calendar right beside my desk, so there’s no way I’ll be forgetful of the days I’m supposed to write.
3) Brainstorm next month’s article topics.
Have you ever known you needed to write an article, but you just weren’t sure what to write about? When this happens, you end up procrastinating and before you know it you’re behind in your writing.
I’ve found a cure for this by creating an article idea list ahead of time, before the month even starts. Just think of article topics that would be helpful to your target market. Remember, all of your articles will be on some aspect of your niche. Start writing down ideas and you’ll find that more ideas start to flow. It is much easier to think of 8 article ideas at one time than to think of one article idea on 8 separate occasions.
Develop your brainstorming list and pull it out when it’s time for you to write. No procrastinating, no agonizing, “Oh no, now what should I write about?”
All three of these steps are crucial when it comes to keeping an article marketing campaign on track. Remember–consistency is key. If you can submit articles consistently month in and month out, you can produce dramatic results for your website over the long term.
It’s wise to invest in time saving systems that allow you to get more bang for your marketing buck, such as a trusted article distribution service. Steve Shaw created the web’s first ever 100% automated article distribution service, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=> http://www.SubmitYOURArticle.com
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How To Create An Article Writing Schedule
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How To Create An Article Writing Schedule
A few years ago, something happened that provided incontrovertible proof of the importance of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way.
What am I talking about?
No, it’s not the headline. It’s not being emotional. It’s not benefits. And it’s not split-testing, either. In fact, my opening paragraph gave you a clue.
Sure, the headline, the benefits, and all those things are important. Very important. But the one element I’m referring to, the one element that can transform flimsy, “yeah-right” copy into a sales-inducing powerhouse, is…
… Proof.
Other than poor targeting and shoddy copy, the lack of proof in your copy is what probably (and most likely) causes it to fail. But when I talk about “proof,” I’m not just talking about one or two types, but seven. Yes, seven different types of proof!
Not only are people more educated, they’re also more cynical and skeptical than ever.
They never believe anything - at least, not at first. Today, I believe persuasion has much less to do with selling than it has to do with building believability and trust.
Blame it on the proliferation of scams and snake oils. Or blame it on the profusion of aggressive, hype-filled, carnival-barking salesletters.
But the reality is, everything readers see is suspect right from the get-go. It gives new meaning to the word “conversion.” People never believe anything the moment they read your copy, so you need to “convert” them not into buyers but into believers.
You need to prove your case - and not just tell it or, worse yet, sell it. You need to provide proof. As much proof as you can muster. Any kind. Every kind.
For instance, criminal cases win in court because of a preponderance of proof, and not just a little. Conversely, they also lose if there’s reasonable doubt. That’s all that’s needed, and often it’s not that much - O.J. Simpson’s case being a perfect example.
Well, it’s the same with sales copy.
If there’s reasonable doubt, you’re going to lose the sale. Even if it’s just a little. Or at best, you will only get a tiny fraction of what’s possible in terms of sales, if any.
Here’s what happened in my life recently that proves this point.
My wife is a breast cancer survivor. A while back, she started a personal blog at BreastCancerVictory.com that journals her courageous journey into healing.
She started this blog for personal reasons. It’s part therapy, part education.
(Awareness and prevention are incredibly important to her. She wanted to clear up a lot of the misconceptions out there - a common one being that breast cancer only affects older women. Sylvie was only 36 years old when she was diagnosed.)
Nevertheless, here’s what happened.
Sylvie started posting openly about her cancer and discussed the many visits, tests, and scans she had to undergo, from mammograms and ultrasounds, to MRIs and biopsies.
She even talked about her pain, grief, and bouts of sadness that naturally followed the surgical removal of her entire left breast, also known as a ”mastectomy.”
So to show my support, I emailed my lists to notify them of her new blog. I did it several times to maximize exposure. And the resulting outpouring of affection, compassion, and support as people commented on her blog was simply amazing.
Some posts received as many as 10-20 comments. Some received as many as 50. Others got nothing at all. But keep in mind, this was a brand-new blog, with no search engine exposure, no traffic, no advertising of any kind.
Then, something completely unexpected happened.
It blew me - and Sylvie - away!
Soon after she started her blog, my wife visited her surgeon who, after sending the excised breast tissue to the pathology lab for a complete analysis, needed to discuss the report’s findings with her - as well as the necessary treatments.
“You have breast cancer,” the doctor said. We all knew that.
She also underwent six months of chemotherapy and three months of radiation therapy to prevent the cancer from spreading. Again, we all expected that, too.
But here’s what happened and what we didn’t expect.
Sylvie posted the results of the complete diagnosis to her blog. With a copy of the report in hand, she posted some of the medical terms discussed in the report, and what they meant - what they meant in general, as well as to her, personally.
She included medical terms like “Intraductal Carcinoma in Situ,” “Multicentric Central Carcinoma,” “Lymphatic/Vascular Invasion,” “Invasive Tumor Necrosis,” “Modified Scarff Bloom Richardson Grade,” and more. She explained what each of them meant.
But to show how big this cancerous lump had grown, rather than writing the dimensions she created an actual-sized graphic replica, based on the dimensions described in the report, visually demonstrating how big the tumor was.
Now, let me backtrack a little.
In that post, she provided not one but three types of proof.
First, she provided factual proof. That is, she included actual medical terms, data, and numbers taken straight out of the pathology report.
Then, she provided evidential proof. That is, she included laboratory test results proving not only that she did have cancer, but also how big and advanced it was, and the fact that it has metastasized to her lymphnodes.
Finally, she provided perceptual proof. You see, facts and data are powerful proof elements. But with every one, she translated what those terms meant. For example, creating a graphic that demonstrated the actual size of the tumor was a part of it.
And more importantly, she related what these figures and terms meant to her - how she perceived and felt about them, even at the moment they were being disclosed.
Because of the fact that these findings used technical jargon, they are easily left to interpretation. Plus, they can make the person feel distant and removed from them.
But by making them more real and personal, Sylvie translated what these terms meant to her. This, in turn, provided proof and increased the perceived quality of that proof.
This proof made it more, for a lack of a better word, credible. It made the terminology easier to understand and internalize. And it made her story more concrete and real.
OK, back to my point.
After she posted this one post, I emailed my list one more time. Same thing as before: the same lists with the exact same number of people emailed on the previous occasions. But what happened next was absolutely incredible…
… That one post alone received over 150 comments in 48 hours!
Even now, two years later after that fateful day, comments are still pouring in every week - close to 200 at the time of this writing. See the blog post for yourself.
The bottom line is, once my wife provided proof the response rate shot up dramatically. It compelled people to respond. This doesn’t mean they didn’t believe her in her previous posts. But it did reduce if not eradicate any reasonable doubt.
And for those who already believed her, it made them believe more.
This entire event gave me an idea. I thought about all the elements of proof that can add more credibility and believability to your copy. So I came up with a formula.
With a little help from Sylvie, I came up with the term ”FORCEPS.”
Think of a pair of forceps, which is commonly used by surgeons for extracting. In this case, think of it as a way to “surgically extract” as much doubt as possible from your copy! FORCEPS is an acronym that stands for:
- factual
- optical
- reversal
- credential
- evidential
- perceptual
- And social
Let’s take a look at what each one means.
1. Factual Proof
In my wife’s example above, you were just given some examples of factual proof, such as medical terms culled from the pathology report. Statistics, data, factoids, numbers, test results, dimensions, and so on all fall in the factual proof category.
Facts of any kind about either the problem (i.e., anything that makes the problem more real and urgent in the mind of the reader) or the solution are powerful proof elements.
2. Optical Proof
In a court case, lawyers will argue that the best and strongest evidence is an eyewitness account. Similarly, optical proof (or visual proof) is one of the most powerful.
As the adage goes, “Seeing is believing.” Anything that can visually represent the product, the business, the person, the quality, the claims, or more importantly, the benefits of the product or service, gives your copy a strong advantage.
For example, if you sell a moneymaking infoproduct, these proof elements include scans of checks and bank deposits, screenshots of website traffic logs, pictures of the author leaning against his brand-new 2007 Mercedes-Benz S-Class S550, etc.
You get the picture. Literally.
eBay reported that auctions with pictures have 400% more bids than ones without pictures. That’s why adding a picture of your product in your copy works so well. Including a graphic cover of your digital product, even if it’s not in physical form.
If you sell a physical product, take a picture of it. Better yet, show it in action. (That’s why videos are better.) Or take a picture of the product as you would, for example, with an online auction. Use different angles and lights, even with its original wrapping.
But nothing beats before-and-after pictures. Even video, if possible. For the more vivid the proof is and the more senses they engage, the more believable the proof will be.
When I was writing copy for cosmetic surgeons in my early career, the most effective form of proof was showing before-and-after pictures of patients. You also see this in weightloss programs, bodybuilding equipment, diet programs, etc.
That’s why adding before-and-after pictures show not only the results but also the extent and measurability of those results through the element of contrast.
However, before-and-after pictures are not restricted to the cosmetic industry.
One of my former clients sells special lighting fixtures. These lights were not your usual lightbulbs. They were using a special type of halogen that was twice as intense as a normal, high-wattage incandescent lightbulb, but with only a third of the power.
What did he do? He took a picture of a someone’s living room with normal lighting in it, and then took a picture of the room with his special lights. Both unretouched pictures were placed, side by side, on his sales copy.
The contrast was obvious. The proof, astounding. The sales, significant.
3. Reverse Proof
Speaking of comparisons, comparisons with other types of products or services is another powerful proof element. You often see this in competitive analyses, when your product is compared to other products in its class or category.
(You’ve probably seen this with lists of features and benefits of various products, often in a tabular format, with checkmarks, where you can instantly see that the product in question had more features and benefits than its competitors.)
But don’t limit yourself to direct competitors. This can apply to indirect competitors, too. For example, an airline’s direct competitor is another airline. But an indirect competitor can be the train, automobile rental, bus, ship, etc.
But I prefer to call it “reverse proof” because the comparison doesn’t have to from product to product. It can also be from purchase to non-purchase. Anything that shows what can happen if they don’t buy the product is reverse proof.
In other words, if you can provide proof of any potential downside if the prospect buys a competitor’s product or, more importantly, fails to buy at all, is just as powerful. Because in reality, their non-purchase is an indirect competitor as well.
Some people call this comparing apples to oranges.
You compare the price of your offer, not against the price of a competitor’s product (i.e., apples to apples), but against the ultimate cost of not buying yours.
For example, let’s say you know someone who spent over $20,000 advertising a poorly written ad that had little to no response. If you sell a copywriting course for, say, $1,000, then you compare the price of your course to the cost of not knowing how to write copy.
In this case, you compare a small $1,000 investment to a potential $20,000 mistake.
4. Credentializing Proof
Credentializing proof is anything that helps to credentialize - i.e., demonstrate, highlight, or bring attention to the credentials of - the product, business, or person behind it.
What kind of education or expertise does the author have? How many years has the business been around for? How many clients did they serve? What kind of degrees, accreditation, certifications, or awards have they won?
If the product or author in question has appeared in the media, don’t be shy in adding these in your copy, including: newspaper and magazine articles, media reports on the product or business, appearance in trade journals, writeups in consumer reports, etc.
If you can namedrop someone who’s a recognized authority in their field or even a celebrity, and do it in an ethical and logical way, do so. Or let them do the talking for you.
In court cases, one of the most commonly subpoenaed witnesses are “expert witnesses.” Similarly, reviews from industry authorities, even endorsements from celebrities, though biased, also give your copy perceived objectivity.
If you were talked about on TV or radio shows, or in publications, drop those names, too. Some copywriters even add graphics or logos of those media in which they appeared.
For example, some of my clients have added scanned magazine covers to their copy - magazines in which articles by or about them appeared. Some even add the words “As Seen In…” This provides both credentializing and optical proof.
But nothing beats authoritative endorsements, both direct and even indirect ones.
Ostensibly, a direct one is one in which an authority directly endorses the product. But an indirect one is one in which there is perceived authority, or that the authority is implied, such as “9 out of 10 dentists agree.”
Another example of an indirect authoritative endorsement was once used by master copywriter Gary Bencivenga, who discussed a headline that said, “When doctors have a headache, here’s what they do.” You can read that article here.
5. Evidential Proof
Evidential proof is evidence or an argument that compels the mind to accept an assertion as true. In fact, in the dictionary one of the many definitions of “proof” states:
“1. The validation of a proposition by application of induction or deduction to derived conclusions; a statement or argument used in such a validation. 2. Convincing or persuasive demonstration; determination of the quality of something by testing or trial.”
Therefore, anything that can prove the validity of a claim, result, or promise, and anything that can justify, backup, or support a claim, in any way, is evidential proof.
For example, some of them include product demonstrations, samples, independent studies, clinical trials, controlled tests, etc. Even events and challenges work well, which is a blend of credentializing proof and evidential proof.
As the author of “Nothing Down,” a book on how to buy property with no upfront money or collateral, Robert Allen was challenged by the media to prove his claim.
The challenge was to drop him in the middle of nowhere with only $100 for food and water, and within 24 hours he had to buy a property with nothing down.
Not only did he buy one but also ended up buying several.
He took the challenge to put his claims to the test and won. But more importantly, he got the media involved, which provided a lot of publicity. Those are the kinds of results you certainly want to discuss if not showcase in your sale copy.
This is similar to “controlled tests.” I’m not talking about the marketing kind. I mean tests that actually validate the process, the product, the results, the claims, etc.
You can do hard tests or soft tests.
Hard tests are where you actually put your product to the test to measure its quality or validate its claims. Soft tests are tests that do not directly validate the product, but used to drive home a certain point or prove an important benefit.
In the infomercial for a synthetic car oil called “DuraLube,” they had cars put up on cinder blocks, drained them completely of oil, and had the motor run until it seized. To fix the engine, one would have to invest in costly mechanical work.
Then they added one small bottle of DuraLube, drained it once more, and started the car, which was running on DuraLube’s residue only. Not only did the car start without any problems, but an elapsed timer showed the motor ran for hours without fail.
While DuraLube is an example of a hard test, a soft one is like the commercial for Oreck vacuum cleaners. The goal was to prove that their vacuum, which was incredibly lightweight, could have unbelievable “hurricane force” suction for such a light machine.
So they had the vacuum literally suck up a bowling ball. That’s somewhat of a hard test.
The soft test was when they showed how the vacuum, placed on one end of a large scale against the same bowling ball on the other, weighed less the ball itself. You saw the bowling ball plummet while the vacuum raised up in the air like a feather.
6. Perceptual Proof
Also called “persuasive proof,” perceptual proof helps to increase the perceived quality of the evidence, and strengthens how someone appreciates that evidence.
We all know that facts and figures can mean different things. But how did one arrive at these conclusions? Against what can they be measured to understand their importance? And what do they mean at an intimate level, particularly to the reader?
That’s where stories, analogies, anecdotes, examples, metaphors, and real-life accounts help to not only expand on and solidify the proof given, but also relate them to the reader and increase their level of appreciation.
Just like my wife who, in her blog post, related what those medical terms meant to her.
She didn’t just list all the medical details and what they meant. She also told them in the form of a story, and included a few metaphors to help us understand and appreciate what was happening to her. It made the proof more real and concrete.
7. Social Proof
Lastly but not the least, social proof is proof by modeling. In other words, we tend to give more credence to an idea or behavior when we see the masses approving or doing it.
Also known as “informational social influence,” social proof occurs in social situations when people make the assumption that others, especially by their numbers, possess more knowledge and therefore deem their behavior as appropriate.
They tend to assume an idea is valid not by its objective evidence but by its popularity, following, or acceptance by others. The more people talk about it, endorse it, or buy it, the assumption is the more valid and relevant it must be.
For example, forms of social proof include testimonials, case studies, sales numbers, clientele size, number of endorsements, fan base size, and so forth.
The more real you make them, the more believable they are (such as testimonials with audio, video, pictures, signatures, screenshots, graphs, etc). Even blogs, forums, and social media are widely recognized and used as effective forms of social proof.
So, there you have it.
These are just some ideas. The bottom line is, the more proof you provide, and the more you backup your claims with proof of any kind, whether they are hard or soft, or objective or subjective, the more believable - and profitable - your copy will be.
Michel Fortin is a direct response copywriter, marketing strategy consultant, and instrumental in some of the most lucrative online businesses and wildly successful marketing campaigns to ever hit the web. For more articles like this one, please visit his blog at http://www.michelfortin.com/ and subscribe to his RSS feed.
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How to Extract Doubt From Your Sales Copy
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How to Extract Doubt From Your Sales Copy