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If you have a blog, you have an updates feed, most likely in the flavor of RSS feed, but quite possible in Atom feed. This is the file that’s linked to the weird-looking orange button you see on many frequently updated websites, such as blogs. These tips apply to both types of feeds.
Your feed’s job is to talk to other machines about your site on your behalf. Those bot to bot conversations increase your traffic and help more people see your site, either directly through feed reader subscriptions and listings, or indirectly by helping your search rankings. Do at least these basics to take care of your feed.
- No one loves RSS, okay? I never actually liked it much, but I always understood that it was necessary to grow my site. Stop trying to hug it, and start having a basic understanding of how it helps your business.
- If you don’t have a site newsletter, you can use RSS to make your blog posts into email newsletters, then put the email subscription box at the top right of your site, or otherwise unobtrusively remind people to subscribe. Aweber will create both the newsletter and the web form for you automatically.
- About once a week, make sure your feed is validating. Sometimes all it takes is a rarely used character in the title to break your feed. FeedValidator.org will help you with that for free.
- Submit your feed to the top RSS search engines and directories. There aren’t hundreds of them as there once were, but for the good ones remaining, like Syndic8, the links can’t hurt you.
- RSS is what helps your site speak to social media sites automatically, but what if you aren’t sure what is helping and how often? Try FeedBurner. It’s my opinion that the service has been on the decline since Google took it over a year ago, but before you judge by that, take into account the height it was at when the fall began.
It’s still does a pretty decent job of tracking your traffic, and there’s no need to direct ALL your traffic through FeedBurner if you don’t want to, just use it to track sites that you give permission to repurpose your feed, like Twitter and Facebook.
- Google Reader. Yes, that’s the whole tip. Of the minority of people who use a Feed Reader to follow blogs rather than email, Google Reader is the top choice. Stick the button on your site, glance over your headlines in Google Reader now and again. Wouldn’t hurt you to share some items over there too.
- Should you use full-feeds or partial-feeds? It’s a controversial issue. I won’t go into as much detail about how my private findings differ wildly from conventional wisdom, just suffice it to say this. My solution with new sites is to offer both, and let readers choose when they come to your site, and allow the short feed to be syndicated by anyone, with a link at the bottom of each short feed post letting readers know you offer full text as well.
Learning about RSS may not be as big a deal as it once was, but don’t forget that your site’s feed is instrumental in helping your site grow.
Tinu helps small businesses expand into new markets online via the power of their websites. if you need help getting online visitors to result in offline profits, come to Free Traffic Tips for more help and a free consultation.
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7 RSS Traffic Tips for Small Business Owners
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7 RSS Traffic Tips for Small Business Owners
If you want to understand how to be successful online, study those who are already successful, and gain an understanding of “what they do” and “why they do what they do…” Then mirror their actions…
I have been very successful using Article Marketing to promote my online businesses, since early 2000…
I have written and distributed many articles that went on to generate sales in the five figures… But for the sake of the FTC, “Very few people will make this kind of money with Article Marketing…”
If you understand the “how and why” of writing great articles, perhaps you can generate more sales from your articles than I have from mine… But if you miss the point of this article, you are likely to never make any money at all with article marketing…
There Are Five Essential Elements of Successful Article Marketing:
1. Title – Many people suggest that you should put your top keywords at the front of your article title, but I don’t subscribe to that methodology. I do include my target keywords in the title, when I can, but an article that is well-optimized for the search engines is worthless if it does not get published… The #1 goal of your articles’ title is to get the article opened!! You must present a title that is going to get the attention of publishers and readers; you must present a title that is going to compel a person to at least open your article to see if they will want to read it…
2. Opening Paragraph – The title got your article opened, but now you need your reader to read the article… Tell your reader why they should keep reading your article and read it to its conclusion… Any reader who does not reach your website from your article is a “missed opportunity” to sell your stuff… Show people why it will be in their best interest to finish reading your article…
3. The Article Body – The article body must meet the promise of the Article Title and the opening paragraph… The article body must retain the interest of the reader to the last word… The article body must tell a story people want to read, and leave them wanting more… The article body must successfully carry the reader to your Author’s Resource Box… When finished reading, the reader must be happy to have read the article…
4. The Authors’ Resource Box – The Authors’ Resource Box needs to transition the reader from your article to your website, by offering a compelling call-to-action to get the reader to go to your website… Tell who you are, but don’t go overboard… People do not care who you are – they only care about what else you can do for them… Jeff Herring wrote a great article that elaborates a bit further on how to construct an effective Resource Box here (http://ezinearticles.com/?id=3624961)…
5. Your Landing Page – You should never try to sell your products or services in your Authors’ Resource Box. Instead, you should try to get the reader to your website, where you have an unlimited number of words, videos, pictures and testimonials to tell the real story of your products or services. Few vendors have the ability to sell a product or service in 500 characters, so you should use your Authors’ Resource Box to get the reader to your website, where you will do the real selling…
Tell A Story People Want To Read
Often, the difference between someone who will try to write an article for $5 and the professional writer who understands the value of his or her work can be defined simply…
The person writing an article for $5 will “beat around the bush” for five hundred words, without ever actually saying anything of any real value to anyone… The person who works for $5 an article is just putting words on a page so that he or she can be paid…
The person who demands $40 to $500 to write an article is a master of story-telling… He or she will tell a story that people will want to read, and therefore a story that publishers will want to publish…
The authors who tell a story that “people are happy to have read” will find their articles on more high-quality websites, and they will find more people visiting their websites, as a result of having read the article…
Words on a page only please search engines, but a story on a page will ALSO attract readers, visitors and paying customers to your website…
Interestingly, most online marketing gurus who advise hiring people to write $5 articles also fail to tell a truth — they fail to point out that articles that pass real link popularity to a website must have link popularity to pass on to your website…
People don’t link to articles that are nothing more than “words on a page”, but people will link to a story that needs telling… Just like with Jeff Herring’s article linked above; his story is worth sharing with you, and as a result, it has gained its own links from people who do not know Jeff personally… (I have never met Jeff Herring or talked to him by phone or email. It was an honest recommendation for a great article written by him.)
Jeff’s article has gained its own link popularity, by merit of it being a good story… As a result, Jeff’s article will pass real link popularity back to his website, because it has real value for readers and real link popularity to share…
Article Marketing Will Not Work For Everyone…
There are a great number of us who have made a lot of money with article marketing… Then there are thousands of others who have never made any money at all with article marketing…
When you want to find success with an online business, you should mirror those people who have been successful…
Article Marketing is no different… If you have ever visited a website or purchased a product, as a result of having read an article that mentioned the website or product, take another look at the article that drove you to action… Try to understand the “how” and “why” that article worked, and then try to figure out how you can duplicate the formula for yourself…
Chances are good that you will see my “Five Essential Elements of Successful Article Marketing” in those articles that you are reviewing…
Fortunately, you don’t have to take my word for what I am telling you in this article… Whenever you find an article that moves you to visit the website shown in the Authors’ Resource Box, take another look at the article to see how closely it matches with the “Five Essential Elements” I shared with you in this article… You may be surprised by what you learn…
If you enjoyed this information, you will find that it just scratches the surface of what I have included in my article marketing ebook, “How To Use Article Marketing To Positively Impact Your SEO Efforts”, available for sale on my website, http://thephantomwriters.com/ My name is Bill Platt, and I have been involved in Article Marketing since early 2000. This article was excerpted in part, from the one shown here.
Post from: SiteProNews: Webmaster News & Resources
5 Essential Elements of Successful Article Marketing
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5 Essential Elements of Successful Article Marketing
Who says you have to do all of your SEO in the office You ve probably considered getting some work done on the road but blanched if you own a laptop with the power to do it it seems to be a truism that the better the performance you get the heavier the laptop. Is there a way to get all the applications you need onto a device that fits in your pocket Yes indeed this article will introduce you to SEO applications that work just fine on your smart phone …
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Mobile SEO: Create, Post, and Track Content on the Go